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State of the
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Discover the trends shaping the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Nov 09, 2021 By Brian Solis

Welcome to the New Era of Business Innovation: Service as a Connected Experience

If you missed Telstra’s session at Dreamforce 2021, don't worry. Brian Solis sat down with Telstra’s Karen Hughes to hear why service is a connected experience.... Read More

Service, Service Cloud, Customer Experience, Customer Service, Customer Story, Digital Transformation, Trailblazer Story

Nov 01, 2021 By Brian Solis

Purpose Over Promotion – Why Empathetic Marketing Will Dominate the Customer Experience

Digital evangelist Brian Solis explores the challenges brands and marketers face in the post-pandemic environment and how to connect empathetically with Generation Novel whose demands include new levels of authenticity, trust and digitisation.... Read More

Digital Transformation, Customer Experience, Marketing, Thought Leadership

Oct 29, 2021 By Salesforce

CRM 101: A guide for sales managers

If you're a sales manager or sales director this is the CRM 101 guide for you. Find out how to use a CRM to improve your sales performance.... Read More

CRM, Customer Experience, Sales, Digital Transformation, Sales Strategies

Sep 28, 2021 By Salesforce

After the Third-Party Cookie Crumbles: Future Success Starts With Customer Loyalty

Third-party cookies are on their way out. Zero-party marketing strategies are on their way in – and customer loyalty is more important than ever.... Read More

Marketing, Practical Tips, Customer Experience, Customer Engagement

Sep 23, 2021 By Ryan Robertson

Disrupting Pest Control: Using Technology to Iron out the Bugs

Ryan Robertson, co-founder and CEO of Bittn, shares how their 21st century customer service allows them to outsmart bugs and their competition.... Read More

Customer Service, Customer Experience, Service, Trailblazer Story

Sep 20, 2021 By Salesforce

How RACV Is Driving the Future of Customer Experience in Insurance

Customer expectations in insurance have transformed in recent years. Leaders from RACV share how they’re capitalising on this momentum to create amazing experiences that build loyalty and trust.... Read More

Financial Services, Customer Experience, Customer Service, CRM, Research, Trailblazer Story

Sep 13, 2021 By Salesforce

Open Banking: How to Tick the Customer Experience Box According to Frollo

Open Banking in Australia is introducing previously unimagined levels of customer experience. We spoke with Frollo’s CEO Gareth Gumbley to find out how banks can get started.... Read More

Financial Services, Digital Transformation, Customer Experience

Aug 25, 2021 By Stuart Ward

How to Make Personalisation Part of Every Financial Services Experience

Personalisation in financial services is quickly becoming a must have. Salesforce’s Stuart Ward draws on insights from new research to discuss how banks and insurers can use data and technology to create the personalised experiences customers crave.... Read More

Financial Services, Research, Digital Transformation, Personalization, Customer Experience

Aug 11, 2021 By Salesforce

4 Fintechs Using Digital Innovation to Disrupt the Status Quo

In today’s financial services landscape, personalisation and great digital experiences are becoming a must to stay competitive. Here’s how four fintechs are challenging the status quo and raising the bar to meet new customer imperatives.... Read More

Customer Experience, Digital Transformation, Financial Services, Omni-channel, Personalization

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