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May 24, 2022 By Tina Rozul

How True Alliance Uses Marketing and Service Data to Design Lifelong Relationships

True Alliance creates luxury fashion experiences for customers, and the digital experience touches every part of that journey. Find out how lavish every online moment can be with the smart use of data.... Read More

Marketing, Marketing Cloud, Service, Service Cloud, Customer Experience

Reinventing your approach to CX begins with employee experience

Mar 17, 2022 By Salesforce

Great Customer Experience Starts With Employee Experience

The key to improving your customer experience (CX) lies in ensuring your employees have a good experience (EX). Learn how you can strategically improve the employee experience, especially for those in a hybrid workplace.... Read More

Customer Experience, Customer Engagement

Feb 01, 2022 By Salesforce

Openpay's CEO Shares 3 Customer Experience Lessons From the 'Buy Now, Pay Later' Revolution

‘Buy now, pay later’ fintech companies have transformed layby for the 21st century, and learned important lessons along the way. Dion Appel, CEO ANZ at Openpay, shares his thoughts about the benefits and challenges of personalisation.... Read More

Financial Services, Financial Services Cloud, Research, Customer Experience, Customer Engagement, Personalization

Jan 17, 2022 By Salesforce

How BizCover Services 200,000 Small Business Customers With Smart Business Automation

Find out how the BizCover tailored their use of Salesforce into highly automated systems that can handle complex tasks in the background. Hear from Brad Hoyle, Operational Excellence Manager from BizCover to talk through the fruits of their digital transformation journey.... Read More

Customer Service, Customer Experience, Service

Dec 15, 2021 By Salesforce

Canva, Foxtel and The Warehouse Group reveal their digital transformation success lessons

In the face of a rapidly evolving business landscape, organisations are looking for a leg-up when implementing significant change. We sat down with Canva, The Warehouse Group and Foxtel to hear stories of transformation and the lessons they learned along the way.... Read More

Digital Transformation, Customer Engagement, Customer Experience

Nov 29, 2021 By Derek Laney

Great Minds of Service: 5 Stand-out Stats and How to Use Them in Your Own Organisation

In our Great Minds of Service series, we’ve heard inspiring examples of improving the customer experience. And we’ve broken down some numbers that can help you make a case for transforming service in your own organisation.... Read More

Service, Service Cloud, Customer Service, Customer Experience

Nov 19, 2021 By Salesforce

How the Warehouse Group Tracks Customer Lifetime Value to Deliver a Highly Effective Marketing Strategy

While customer lifetime value is a more complex metric for marketers to measure, the benefits in terms of customer experience and potential for ROI are significant. Here The Warehouse Group’s Michelle Anderson shares the challenges and value of measuring customer lifetime value.... Read More

Marketing, Customer Experience, Strategy, Customer Journey

Nov 18, 2021 By Salesforce

How nib Is Providing More Value for Members Through Personalisation and Real-Time Engagement

With visions and aspirations far beyond health insurance, nib is bringing a data-first approach to its marketing, sales and service teams that is revolutionising customer experience. Josh Griffiths, nib’s Group Manager - Marketing Automation, tells us how.... Read More

Marketing, Customer Experience, Digital Transformation, CRM, Marketing Automation, Marketing Personalization, Marketing Cloud

Nov 18, 2021 By Salesforce

Inside Retail: Customer Service Essentials for Your Business This Holiday Season

12 ways of service: A retailer's guide to customer service this holiday season. While retailers have an almost unlimited number of ways to offer customer service to their customers, the following 12 ways can help you get started.... Read More

Service, Service Cloud, Shopper Experience, Customer Service, Customer Satisfaction, Customer Experience

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