NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jul 21, 2020 By Salesforce

The SMB Leader’s Guide To Becoming A LinkedIn Pro

SMB leaders and solopreneurs – LinkedIn is a powerful social marketing tool to build your brand. Here are four simple ways to improve your presence and increase your influence.... Read More

Customer Engagement, Small Business, SMB Digital Marketing, Social Media, Social Media Marketing, Social

Jul 16, 2020 By Vu Tran

GO1 shares the foundations of a great lead generation campaign

What are the ingredients to a successful lead generation campaign? Sales and marketing working together? Data? GO1’s Chief Growth Officer and Co-Founder Vu Tran shares his ingredient list.... Read More

Sales, Lead Generation, Data Management, Sales Strategies, Customer Engagement

Jul 09, 2020 By Salesforce

4 ways banks can increase customer happiness with connected CX

Whether applying for a loan, opening an account, suspending a misplaced card, selecting insurance, funding a term deposit or just making a straightforward payment, today’s consumers expect to be able to do it all quickly, easily and from their preferred devices.... Read More

Customer Experience, Artificial Intelligence, Financial Services, Customer Engagement

Jun 26, 2020 By Salesforce

4 advertising strategies that work in a downturn

Based on the experience of Salesforce customers and members of The CMO Club, we’ve assembled a brief playbook for advertising in a downturn, with actions built around insight, impact, improvement and investment.... Read More

Advertising, Ecommerce, Marketing, Customer Engagement, Leading Through Change

Jun 19, 2020 By Sally Farrow

It’s True — Data Changes Lives. Just Ask Para Mobility

Can data drive sales and also fuel passion? Yes, says Trailblazer Para Mobility. Their implementation of a Salesforce CRM has empowered their sales team to create meaningful solutions for vulnerable customers and communities.... Read More

CRM, Customer Engagement, Data Management, Customer Service, Sales, Customer Story

Jun 18, 2020 By Gisele Kapterian

Q&A: Data, Trust and Government Service Delivery With Miguel Carrasco and Gisele Kapterian

Gisele Kapterian and Miguel Carrasco on the relationship between service delivery and trust, and how governments can deliver services with speed and impact.... Read More

Service, Public Sector, Customer Engagement, Customer Experience

Jun 16, 2020 By Salesforce

Six traits of great sales reps

Having difficulty hiring a great sales rep? These are the 6 traits you should look for when next building your sales team.... Read More

Customer Engagement, Sales, Sales Strategies

Jun 11, 2020 By Salesforce

The Future of Retail Is Digital: Consumer Behavioural Change Set to Stick Around

Consumer behavioural change drove 262% online retail revenue growth in April across ANZ — and it’s not changing back. James Johnson on the future of retail.... Read More

Consumer Goods, Customer Engagement, Ecommerce, Retail, Retail Insights

Jun 10, 2020 By Salesforce

Social selling’s role in the sales process

Is your sales team scrolling their social feeds? They’re not slacking off, their social selling. Social media is now a legit sales platform, here’s how to make it work for your team.... Read More

Sales, Sales Strategies, Social Media, Social, Customer Engagement

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.