NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Jan 29, 2021 By Merlin Luck

Why Digital Transformation Is More Than a Buzzword

Salesforce Trailblazers Koda Capital and Community Vision discuss how digital technology has transformed how their teams work and kept them operating during the challenges of COVID.... Read More

Small Business, Digital Transformation, Customer Engagement, Research

Jan 28, 2021 By Trevor Philpot

How Community Vision Transformed Customer Engagement for Life-Changing Outcomes

WA State Director Trevor Philpot spoke with Community Vision COO Yvonne Timson about how her organisation’s customer engagement strategy and operations have changed to achieve truly life-changing outcomes, and how the pandemic has impacted this transformation.... Read More

Trailblazer Story, Customer Engagement, Customer Experience, Research

Dec 17, 2020 By Salesforce

Infographic: What customer connection means now

The COVID-19 crisis has shifted customer expectations radically, rapidly and permanently. Digital capabilities have become imperative, and offer an opportunity to build a precious resource: trust.... Read More

Research, Customer Engagement, Customer Experience

Dec 09, 2020 By Salesforce

4 of This Year’s Most Popular Webinars You Don’t Want to Miss

What were the top challenges business faced in 2020? This year’s most popular Salesforce webinars highlight the ways business leaders and teams are navigating through the new normal.... Read More

Sales, Small Business, Marketing, Leadership Insights, Customer Experience, Customer Engagement

Dec 03, 2020 By Sascha Ambrose

The New Evolution of Digital Transformation for the Insurance Industry

With many insurance companies struggling with basic digital experiences, Salesforce’s acquisition of Vlocity is a game-changer for vertical solutions. Sascha Ambrose, VP Enterprise Sales, Financial Services, explains why this is big news for the insurance industry.... Read More

Customer Experience, Customer Engagement, Digital Transformation, Financial Services, IT

Nov 11, 2020 By Vala Afshar

New Research: 15,600 Customers Want Trust, Empathy and Reimagined Digital Experiences

We asked more than 15,000 consumers and business buyers about the customer experience they expect now. Here, Vala Afshar shares highlights from the research and how businesses can deliver by reimagining customer engagement.... Read More

Customer Engagement, Customer Experience, Digital Transformation, Research

Sep 16, 2020 By Salesforce

How to Create a Customer Journey Map

A customer journey map is a visual representation of the process someone goes through to accomplish a goal with your product or service, as well as what they do and how they feel at each stage of that process. Here’s how to create one.... Read More

Customer Journey, Customer Journeys, Customer Engagement, Digital Transformation, Marketing, Resources

Aug 12, 2020 By Salesforce

10 Can’t-Miss Salesforce Live Australia & New Zealand Sessions

Are you ready for Salesforce Live? We’ve brought together inspirational leaders from Australia and New Zealand to share their stories of success, how they innovated, and what you can do today to make positive changes for tomorrow. Here are the 10 sessions getting us super excited.... Read More

Events, Digital Transformation, Customer Engagement, Trailblazer Story

Aug 04, 2020 By Ian McAdam

5 sales tips for ‘the new normal’

The pandemic has put true value on adaptability, patience and empathy. Sales leaders and sales reps need to find new strengths, over communicate and continue to learn, and rethink metrics to enable partnership. Ian McAdam on five steps for sales teams and leaders now – not one of them is ‘sell!’.... Read More

Customer Engagement, Sales, Sales Strategies, E-Books, Leadership Insights

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.