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State of the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Jun 26, 2020 By Salesforce

4 advertising strategies that work in a downturn

Based on the experience of Salesforce customers and members of The CMO Club, we’ve assembled a brief playbook for advertising in a downturn, with actions built around insight, impact, improvement and investment.... Read More

Advertising, Ecommerce, Marketing, Customer Engagement, Leading Through Change

Jan 06, 2020 By Salesforce

3 ways to supercharge advertising success with AI

Resolve customer identity, personalise at scale and know where the ROI is – here are three ways to use AI to supercharge advertising.... Read More

Advertising, Artificial Intelligence, Digital Marketing, Data Management, Marketing

Oct 29, 2018 By Chris Jordan

Data isn’t everything – and it’s nothing without brand

We love data – obviously. But there’s no getting away from this: without brand, your hyper-personalised, ultra-relevant, data-driven marketing is useless. ... Read More

Digital Marketing, Digital Advertising, Advertising, Marketing, Data Management, Content Marketing

Jun 25, 2018 By Salesforce

10 highlights from Salesforce Connections 2018

Salesforce Connections 2018 has just wrapped up in Chicago. We’ve pulled out the highlights from the digital marketing, commerce and service event of the year. ... Read More

Advertising, B2C Marketing, Commerce, Marketing, Service, Events

Jun 08, 2018 By Salesforce

What Digital Advertising Will Look Like in 2020

Big data is driving the biggest revolution in advertising since the ’90s. Be ready for 2020 with these insights from 900 of the world’s leading advertisers. ... Read More

Advertising, Marketing

Sep 05, 2017 By Paul Greenberg

Why an omnichannel CX needs to be a retailer’s top priority

Savvy retailers are creating easy, omnichannel experiences, and customers expect this great CX everywhere.... Read More

Retail, Online Marketing, Marketing, Advertising

Aug 28, 2017 By Jo Gaines

Why data-driven marketing is the future

With the market becoming more complex and customers demanding a personalised experience, data-driven marketing is the only way forward. ... Read More

Marketing, Advertising

Dec 16, 2016 By Mark Cameron

The future of advertising is already happening

The world of digital marketing and advertising has gone through unprecedented change over the last decade, and the pace of that change shows no sign of slowing down. Personalised, data driven, communications have now become firmly entrenched into mainstream marketing portfolios.... Read More

Advertising, Marketing

Aug 17, 2016 By Naomi Slater

How to expand your email campaigns to other channels

Salesforce announced Advertising Studio within its marketing platform slightly over a year ago, and by all accounts it was a popular release. Advertising Studio allows marketers to manage, segment, and synchronise their marketing campaign data in real-time, and retarget customers across... ... Read More

Advertising, Marketing

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

4 advertising strategies that work in a downturn

3 ways to supercharge advertising success with AI

Data isn’t everything – and it’s nothing without brand

10 highlights from Salesforce Connections 2018

What Digital Advertising Will Look Like in 2020

Why an omnichannel CX needs to be a retailer’s top priority

Why data-driven marketing is the future

The future of advertising is already happening

How to expand your email campaigns to other channels

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

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