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State of the
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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Apr 01, 2021 By Salesforce

Technology Trends To Watch Now

2020 changed consumers and customers. It changed marketing, sales and service. And it drove change across technology. We spoke to the experts about the tech trends to watch now – have a listen.... Read More

Service, Sales, Marketing, IT, Customer Engagement, Small Business, Research

Mar 25, 2021 By Salesforce

Our top highlights from the Salesforce Live: A&NZ Premiere Episode

If you missed the start of Salesforce Live: A&NZ – or you just want a replay – check out some of the top highlights, plus details about eight other exciting episodes yet to come.... Read More

Customer Engagement, Customer Success, Digital Transformation, Salesforcetour

Mar 23, 2021 By Salesforce

Astro’s Guide to Salesforce Live: Australia & New Zealand

Astro has been busy putting together his guide to Salesforce Live: A&NZ to ensure you can get the best value out of our six week series.... Read More

Customer Engagement, Customer Success, Salesforcetour

Mar 04, 2021 By Salesforce

Five ANZ industry leaders talk culture, business growth, transformation and keeping customers happy

Navigating change has always been a challenge but what if you could learn from the experiences of others? Join Pip Marlow, CEO Salesforce ANZ and ASEAN, and broadcaster and businessman Russel Howcroft for The Future of Business, Now podcast series. Here are the highlights.... Read More

Customer Experience, Digital Transformation, Customer Engagement, Future of Work

Feb 23, 2021 By Salesforce

3 Years of Customer Engagement Trends

Since 2018, our State of the Connected Customer research has tracked a few key trends in particular – trust, customer experience, innovation, and the values that drive loyalty. Here’s how customers’ expectations around each have changed over the years.... Read More

Research, Customer Engagement, Customer Experience

Feb 22, 2021 By Salesforce

Fisher & Paykel focus on customer comfort as consumers spend more on home

Fisher & Paykel retail household appliances around the globe. Their focus has always been on customers and team. As part of Salesforce’s latest episode of Leading Through Change, Fisher & Paykel, walks us through their COVID-19 global response.... Read More

Leading Through Change, Trailblazer Story, Customer Experience, Customer Engagement, Marketing

Feb 09, 2021 By Merlin Luck

Proven strategies to prepare your SMB for growth

SMB Trailblazers Lawpath and ModularWalls share their 2020 growth stories. Discover how they maneuvered hurdles and modified for success.... Read More

Small Business, Digital Transformation, Customer Engagement, Research, Trailblazer Story

Feb 08, 2021 By Jo Gaines

Want to Win at Data-Driven CX? Trust and Transparency Are Key

There are few more valuable resources right now than data and trust. At their most powerful, they operate hand-in-hand: organisations earn the trust of consumers and consumers are in turn willing to share their personal information in exchange for a richer customer experience.... Read More

Customer Engagement, Customer Experience, Research

Feb 04, 2021 By Salesforce

SMB INSIGHTS: Customer engagement, technology and the future

More than 2,000 SMB leaders and owners worldwide shared their experiences navigating the challenges of 2020 in our Small & Medium Business Trends report. We’ve narrowed down the key insights from the report.... Read More

Small Business, Infographics, Customer Engagement, Research

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