NEW RESEARCH

State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

Featured

Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

GET THE TOOLS

Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

INSPIRE ME

Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Oct 22, 2020 By Matt Marcotte

What To Do (And Avoid) In Your Holiday Retail Messaging

Ensure customers receive the right messaging from you this holiday season with our list of do’s (and don’t’s!)... Read More

Email Marketing, Marketing, Retail, Digital Marketing, Social Media Marketing, Social Media

Aug 06, 2020 By Salesforce

The Shift to D2C: How Consumer Goods Can Connect With Consumers

Instagram is the new shopping mall, the direct-to-consumer (D2C) channel has become paramount, and delivering on sky-high consumer expectations is more important than ever. It’s a digital frontier, and businesses need to keep innovating to keep consumers on side and stay ahead of competitors.... Read More

Consumer Goods, Social Media, Social, Digital Transformation, Direct-to-Consumer, Personalization

Jul 21, 2020 By Salesforce

The SMB Leader’s Guide To Becoming A LinkedIn Pro

SMB leaders and solopreneurs – LinkedIn is a powerful social marketing tool to build your brand. Here are four simple ways to improve your presence and increase your influence.... Read More

Customer Engagement, Small Business, SMB Digital Marketing, Social Media, Social Media Marketing, Social

Jun 29, 2020 By Salesforce

How TOMS Drives Impact and Engages Shoppers With Social

Staying at home has meant more time on social media and less time in shoes. Iconic footwear brand and pioneer of enterprise 1-for-1 programs TOMS listened to its audience, finding an opportunity to increase impact and brand relevance.... Read More

Consumer Goods, Retail, Social Media, Social Media Marketing, Social, Leading Through Change

Jun 10, 2020 By Salesforce

Social selling’s role in the sales process

Is your sales team scrolling their social feeds? They’re not slacking off, their social selling. Social media is now a legit sales platform, here’s how to make it work for your team.... Read More

Sales, Sales Strategies, Social Media, Social, Customer Engagement

May 11, 2020 By Salesforce

Twitter Shares 5 Best Practices For Social Media In A Crisis

Rethink your voice, provide value, adapt daily, listen and consult partners – TwitterNext’s Gina Ballenger shares best practice for social media in a crisis. ... Read More

Customer Engagement, Leading Through Change, Social Media, Social Media Marketing

Feb 12, 2020 By Salesforce

Infographic: How to Sell Better in 2020

Want to learn how to sell better in 2020? We have insights from sales leaders and experts to make this year your best yet!... Read More

Leadership, Marketing, Sales, Sales Cloud, Sales Strategies, Social Media

Dec 08, 2017 By Jeremy Smith

Social media doesn’t have to be hard for small businesses – here’s why

Social media is a missed marketing opportunity for most small businesses, with many daunted by the platform. Here’s seven tips to make social media easier.... Read More

Marketing, Social Media, Social Media Marketing, Social, Small Business

Dec 01, 2017 By Salesforce

Social listening: Discover the content your customers want

Social listening is key to understanding your customers. It allows you to provide better service, gather sales leads and learn how to engage your audience.... Read More

Marketing, Social Media, Social Media Marketing, Social, Online Community

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.