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Want to Build Creative Campaigns? Start With a Customer Journey Map

Oct 31, 2022 By Salesforce

Start Using Customer Journey Maps For Creative Campaigns

Discover what a customer journey map is, how to create one and why it can drive creativity.... Read More

Customer Journey, Customer Experience, Customer Engagement, Marketing

Sep 01, 2022 By Jo Gaines

How Brand Purpose in Retail Experiences Became a Customer Priority [New Research]

New research shows customers now expect brands to walk the talk when it comes to the values they stand by. Salesforce’s Jo Gaines shares three ways to show commitment to a greater purpose.... Read More

Customer Engagement, Customer Experience, Retail, Research

Aug 16, 2022 By Salesforce

Lorna Jane's Three-Step Approach to Achieving Global Business Growth at Scale

Here's how Lorna Jane hit two of its biggest sales days in its 30-year history by partnering with Salesforce to achieve global business growth.... Read More

Retail, Customer Story, Customer Engagement, Ecommerce

Aug 09, 2022 By Salesforce

How Brands Like Macquarie Bank and Lendlease Link Employee and Customer Experience

Customer expectations are changing, and in a digital-first world you need to stand out from the crowd to stay ahead. Learn why brands like Macquarie Bank and Lendlease think employee and customer experience are linked, and how trust is the key to success in both.... Read More

Customer Experience, Customer Engagement

Aug 04, 2022 By Jo Gaines

State of Commerce 2022: Research Shows Importance of Visibility and Flexibility

The latest State of Commerce report is out, and it reveals why successful commerce strategies will depend on greater visibility and flexibility. Salesforce’s Jo Gaines explains why.... Read More

Commerce, Commerce Cloud, Customer Engagement, Research, Marketing

Jun 15, 2022 By Salesforce

How Salesforce Helped PaySauce Transform From a Startup to a Scale-Up

Moving to a new CRM can be daunting, shares PaySauce’s head of sales and marketing. However, the process will definitely be worthwhile. Learn PaySauce’s top tips on how to successfully implement Salesforce.... Read More

Sales, Marketing, Customer Experience, Customer Service, Customer Engagement, Marketing Cloud, Sales Cloud

Jun 14, 2022 By Salesforce

Customer-Centricity Is Critical to Australia's Future as a Renewable Energy Superpower

In Australia’s transition to net zero, customer-centricity will play a critical role during a critical decade. Salesforce’s Joe Delaney spoke with three industry leaders to find out why – and what to do next.... Read More

Customer Experience, Customer Engagement, Research

Reinventing your approach to CX begins with employee experience

Mar 17, 2022 By Salesforce

Great Customer Experience Starts With Employee Experience

The key to improving your customer experience (CX) lies in ensuring your employees have a good experience (EX). Learn how you can strategically improve the employee experience, especially for those in a hybrid workplace.... Read More

Customer Experience, Customer Engagement

Feb 01, 2022 By Salesforce

Openpay's CEO Shares 3 Customer Experience Lessons From the 'Buy Now, Pay Later' Revolution

‘Buy now, pay later’ fintech companies have transformed layby for the 21st century, and learned important lessons along the way. Dion Appel, CEO ANZ at Openpay, shares his thoughts about the benefits and challenges of personalisation.... Read More

Financial Services, Financial Services Cloud, Research, Customer Experience, Customer Engagement, Personalization

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