360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 26, 2019 By Mai Le

Social Selling: How to Get Insightful Content

So, you’re ready to start social selling. For ease of example, let’s say you’ve noticed many of your sales prospects interact on LinkedIn (a platform that — conveniently — has a social selling index to gauge your efforts). And, you’ve already done the groundwork and optimized your profile to... Read More

Sales, Sales Cloud, Strategy

Sep 05, 2018 By Jeff Elder

Find the Shared Pain — Tips for Tailoring Your Product Strategy to Different Industry Markets

Jujhar Singh, Executive Vice President and General Manager for Salesforce's Industries, oversees solutions across multiple industries here at Salesforce. While some executives dive deeper and deeper into one single pool, Singh dives deeply into one pool, then another, and another. Every... Read More

Strategy, Innovation, High Tech, IT

Sep 04, 2018 By Liz Shivvers

Understand Your Customers Better with an Industry Segmentation Strategy

Neeracha Taychakhoonavudh, Senior Vice President of Industries at Salesforce, has been blazing her own trail as a widely known technology executive and innovator. She sets Salesforce strategy and go-to-market initiatives across industries. She’s also responsible for curating an ecosystem of partner... Read More

Best Practices, Sales, Strategy

Jun 25, 2018 By Teddy Zmrhal

Every Great Innovator is a Designer: Six Insights from Our Conversation with Tim O'Reilly

The Salesforce Design Ohana recently invited Tim O'Reilly to be a part of the Design and Innovation Speaker Series. O'Reilly has been a leading Silicon Valley innovator for over three decades. He began his career as a technical writer in 1977, then soon after founded O'Reilly Media in 1983. A... Read More

Customer Experience, Events, Innovation, Leadership Insights, Strategy

Jun 22, 2018 By Amruta Moktali

Einstein Analytics Templates: Get Actionable Insights Easier & Faster Than Ever

When it comes to analytics, a focus on business outcomes is perhaps the only thing that matters. But unfortunately customers get bogged down by technology constraints, long project cycles, and spending countless hours doing change management on what KPIs to measure. We want to free you from... Read More

Analytics Cloud, Analytics, AppExchange, Best Practices, Customer Experience, Customer Success, Leadership, Platform, Strategy, Small Business, Artificial Intelligence

May 31, 2018 By Alexandra Martin

3 Ways Sales Leaders Can Align With Sales Strategy to Grow the Business

Sales has become increasingly complex. Educated customers expect solution expertise, and new technologies are changing the buying process. Everyone in sales has to meet new demands — from the sales leaders to account executives and sales strategists. All this change begs the question: What hasn’t... Read More

Sales, Small Business, Strategy

May 23, 2018 By Lynne Zaledonis

New Research Unveils 5 Trends Shaping the Future of Sales

Customer expectations are skyrocketing, and it’s changing what it means to be a successful businessperson in any role. Today, we live in an instantaneous world, but also one in which tailored, consultative experiences built on strong relationships are table stakes. How can sales reps meet these... Read More

Best Practices, Customer Experience, Leadership Insights, Research, Sales, Sales Cloud, Strategy, Artificial Intelligence

May 09, 2018 By Jonathan Miranda

Do You Need a New Lens for Digital Transformation in the Communications Industry?

The communications industry is at a critical juncture. Changing customer expectations and competitive OTT (over-the-top) services from digital-native providers are just some of the tectonic forces threatening the existence of traditional communications service providers (CSPs). In order to combat... Read More

Customer Experience, Customer Journeys, IT, Strategy, Artificial Intelligence

May 09, 2018 By Tina Rozul

SoulCycle's Former CMO Discusses the Power of Purpose-Driven Marketing

This week’s episode of the Marketing Cloudcast offers insights into how meaningful relationships and purpose-driven marketing can lead to a successful career. Fitness buffs and fans will be excited to know that we were able to spend time with Spencer Rice, the former CMO of SoulCycle and current... Read More

Email Marketing, Marketing, Strategy, Customer Experience, B2C Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Social Selling: How to Get Insightful Content

Find the Shared Pain — Tips for Tailoring Your Product Strategy to Different Industry Markets

Understand Your Customers Better with an Industry Segmentation Strategy

Every Great Innovator is a Designer: Six Insights from Our Conversation with Tim O'Reilly

Einstein Analytics Templates: Get Actionable Insights Easier & Faster Than Ever

3 Ways Sales Leaders Can Align With Sales Strategy to Grow the Business

New Research Unveils 5 Trends Shaping the Future of Sales

Do You Need a New Lens for Digital Transformation in the Communications Industry?

SoulCycle's Former CMO Discusses the Power of Purpose-Driven Marketing

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First