360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 13, 2018 By Holly Ha

Make It Twitter Official With These Salesforce Valentines

Do you want to tell your PIC (Partner In Crime) how much you appreciate them? Or maybe you just want to send a little love over to your favorite #AwesomeAdmin. Either way, we’ve got you covered with these Valentine’s Day cards to send to your #SalesforceValentine. Click to tweet your... Read More

Social Media Marketing

Feb 05, 2018 By Robert Begg

Salesforce Unveils Super Bowl’s Most Popular Advertisers, Topics and Images on Social Media

Every year, the Super Bowl attracts millions of eager advertisers looking to get in front of viewers from all over the world. In recent times, the big game has gotten just as much attention for its commercials as it has for its athleticism. We know this is true not only from TV viewership data, but... Read More

Marketing, Social Media Marketing

Jan 25, 2018 By Zachary Reiss-Davis

What Facebook News Feed Updates Mean for Your Content Marketing Strategy

The principles at the core of content marketing haven’t changed, even in light of some big changes to the Facebook News Feed. As Mark Zuckerberg explained, the News Feed updates are intended “to help people stay connected and bring us closer together with the people that matter to us.” Some... Read More

Social Media Marketing, Content Marketing, Marketing Cloud, Marketing

Sep 08, 2017 By Robert Begg

5 Ways to Turn Social Media Followers into Advocates

There’s no doubt about it: Social media is hard work. Maybe one reason is that there are so many people using social networks. That includes 2 billion monthly users on Facebook, 1.5 billion on YouTube, 700 million on Instagram, 328 million on Twitter, and 255 million on Snapchat (and that’s not... Read More

Social Media Marketing, B2C Marketing, Social Media, B2C Marketing, Marketing Cloud

Jun 27, 2017 By Charles Daly

8 Ways Retailers Can Use Instagram’s New Multiple Image Posting Feature

Instagram’s multiple-image posting feature called “carousel” lets you post up to 10 photos in a slideshow or an album. This is an exciting tool for brands and businesses, designed to maximize engagement, refine storytelling, and even optimize ad placement. Here are a few ideas to help brands get creative with their posts.... Read More

Commerce, Shopper Experience, Social Media Marketing, Retail Insights

Feb 06, 2017 By Robert Begg

Celebrating the Social Media MVPs of #SB51

We've been tracking the social buzz around the Super Bowl using Salesforce Marketing Cloud Social Studio for a few years. As far as the game goes this, year feels pretty familiar. With an intense fourth quarter comeback, the Patriots again took the championship. There were breakout ads that... Read More

Marketing, Social Media Marketing, Cross-Channel Marketing

Dec 07, 2016 By Liz Bartek

5 Key Social Listening Tips for the Brand Marketer

To effectively nurture relationships, marketers need to tailor brand content and messaging to fit the preferences of the customer. When the CMO Council asked which channels and resources marketing executives use to better understand their customers, 49% placed social media listening at the top of... Read More

Marketing, Social Media Marketing, Strategy

Nov 21, 2016 By Regis Crawford

How the World's Largest Brands Use Marketing Command Centers

The Marketing Command Center is the evolution of the successful Social Command Center., which tracks social conversations around a company's brand, products, industry or event, and visualizes the results on interactive, real-time screens. The new Marketing Command Center takes this to the next... Read More

Marketing, Social Media Marketing, Marketing Cloud

Oct 31, 2016 By Tom Hasselman

How to Grow your Email List Using Social Media

You have an email list that's a valuable asset to your business. You're doing a great job sending out targeted, engaging email campaigns that elicit clicks, purchases or shares. You're also active on social media with a healthy following on Facebook, Twitter and Pinterest. But, across... Read More

Marketing, Social Media Marketing, Strategy

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Make It Twitter Official With These Salesforce Valentines

Salesforce Unveils Super Bowl’s Most Popular Advertisers, Topics and Images on Social Media

What Facebook News Feed Updates Mean for Your Content Marketing Strategy

5 Ways to Turn Social Media Followers into Advocates

8 Ways Retailers Can Use Instagram’s New Multiple Image Posting Feature

Celebrating the Social Media MVPs of #SB51

5 Key Social Listening Tips for the Brand Marketer

How the World's Largest Brands Use Marketing Command Centers

How to Grow your Email List Using Social Media

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First