360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 24, 2016 By Robert Begg

Turning Customers into Fans: Inside the New LIDS Command Center

We're all fans. Whether you're passionate about your college team or the big leagues, the way we show our passion is by wearing our team's colors. LIDS is in the business of making that connection between fans and their teams. With hundreds of stores, a global e-commerce presence and... Read More

Marketing, Social Media Marketing, Customer Story

Aug 11, 2016 By Regis Crawford

Should B2B Marketers Really Care About Social?

In the not-so-distant past, it was a valid question: Should B2B marketers invest time and money in social media? While many were still debating, customers provided the answer. It turns out B2B customers don't turn off social between the hours of 9-5-and they expect B2B brands to deliver... Read More

Marketing, Social Media Marketing, B2B Marketing

Jul 11, 2016 By Regis Crawford

Social Media Tips and Tactics for Financial Services

The financial industry has undergone a massive transformation with the digitalization of financial services. Evidence can be seen in the strong adoption of online and mobile banking usage. Research shows that 4 in 10 Americans haven't visited a branch in the last six months, and 67% of... Read More

Marketing, Social Media Marketing, B2C Marketing

Jun 24, 2016 By Emma Richards

Twitter 101 : Connect Salesforce to Twitter to Power Advertising Informed by Customer Insights

Since its conception as a mobile-first platform, Twitter has both recognized and focused its strategy toward this trend with 83% of their active audience being on a mobile device. At Salesforce Connections, Andrew Sweet, Lead Account Executive at Twitter discussed with Salesforce what is needed to... Read More

Marketing, Social Media Marketing, Mobile Marketing

Jun 08, 2016 By Tom Hasselman

Social Media for Healthcare Providers-Just What the Doctor Ordered

It's estimated that nearly 75% of people in the U.S. seek healthcare information online, and about half of those turn to social media channels. Whether they're obtaining information on specific illnesses, making lifestyle changes, searching for specialists, gathering opinions on quality of... Read More

Marketing, Social Media Marketing, B2C Marketing

Jun 02, 2016 By Tom Hasselman

Social Media Marketing Sees Massive ROI Growth

A year ago, digital marketers confirmed their belief in the value of social media marketing. Three of the top five areas where marketers planned to increase their spending involved social outlets.In our 2016 State of Marketing Report, we surveyed nearly 4,000 marketers to find out how the... Read More

Marketing, Social Media Marketing, Industry Report

May 11, 2016 By Tom Hasselman

Seven Great Social Media Marketing Blogs Every Social Pro Should Follow

No surprise-we love to blog at Salesforce. But we recognize that we're not the only game in town. Like you, we use blogs to stay abreast on the perspectives of others. There's always more to learn. There are thousands of blogs dedicated to various topics related to marketing. Here,... Read More

Marketing, Social Media Marketing, Best Practices

May 03, 2016 By Adam Brown

Ask the Expert: What Trends are Shaping the Future of Social Media Marketing?

Susan Etlinger has one of the greatest jobs in the world. As Industry Analyst for Altimeter Group, she is already one of the leading authorities on how businesses are leveraging social media. But her job gives her the opportunity to have deep conversations with some of the most influential people... Read More

Marketing, Social Media Marketing, Data Management

Feb 06, 2015 By Heike Young

3 Reasons Marketers Should Care About MyFitnessPal's Acquisition by Under Armour

Under Armour now owns the world's largest digital health and fitness community. With Under Armour's acquisition of health app MyFitnessPal ($475 million) and social fitness network Endomondo ($85 million), the apparel company is now sitting on a massive audience of connected health... Read More

Marketing, Social Media Marketing, Mobile Marketing

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Turning Customers into Fans: Inside the New LIDS Command Center

Should B2B Marketers Really Care About Social?

Social Media Tips and Tactics for Financial Services

Twitter 101 : Connect Salesforce to Twitter to Power Advertising Informed by Customer Insights

Social Media for Healthcare Providers-Just What the Doctor Ordered

Social Media Marketing Sees Massive ROI Growth

Seven Great Social Media Marketing Blogs Every Social Pro Should Follow

Ask the Expert: What Trends are Shaping the Future of Social Media Marketing?

3 Reasons Marketers Should Care About MyFitnessPal's Acquisition by Under Armour

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First