The Marketing Command Center is the evolution of the successful Social Command Center., which tracks social conversations around a company's brand, products, industry or event, and visualizes the results on interactive, real-time screens. The new Marketing Command Center takes this to the next level by allowing companies to track and display their digital interactions with their customers with Social, Marketing and Service visualizations.

Who has Marketing Command Centers and how are they using it?

Brands large and small have Marketing Command Centers, including Nestle, SouthWest Airlines, and Merck. Check out these stories:

Tracking Digital Engagements: Nestle Waters recently launched the Digital Consumer Engagement Center in partnership with Salesforce to identify, engage and send information to anyone who has questions/comments about sustainable, and responsible water bottling practices. Nestle leverages and visualizes Social, Marketing and Service data with the Command Center.

Great Care is Great Marketing: Southwest proactively looks for issues -- such as significant flight delays or booking troubles -- that may impact customer travel. This allows SWA to be more responsive to customers in need and create a better customer experience.

Monitoring High Volume Events: GAP uses Command Center for brand monitoring, but they're also using it to monitor for fashion trends around the globe. They use command Center to show what is trending and where, which helps inspire their designers with trends happening across the globe.

Modern Research Curriculum: Clemson University partnered with Salesforce to provide students with a learning experience they simply wouldn't have in a traditional classroom. Students use this social data to create innovative group projects, conduct interdisciplinary research, and hone their critical thinking skills.

American Red Cross: The American Red Cross Digital Operations Center is devoted to humanitarian efforts. Using this powerful tool to understand disaster areas and other high importance. The heat map visualizations from their Command Center are a much faster news indicator than other mediums, allowing the Red Cross to spring into action in real-time.

Brand Reputation Monitoring: Alex and Ani listens and engages with all brand mention. The Command Center is helping them visualize these posts, and ultimately prioritize responses.

Customized to fit your needs

The Marketing Command Center is highly customizable. From the screens that can be shown to the branding and products that are displayed. The Command center is built to meet the varied needs of the customer whether big or small. Here is how the Marketing Command Center can be customized to meet those needs:

• Easily personalize the Marketing Command Center to reflect your branding.
• Designate an area for your command center, similar to nestle, or put it in a common area such as hallway or meeting rooms. You can access the marketing command center from desktop, laptop or tablet.
• Marketing Command Center allows you to choose what visualizations to display and how to display them for greatest impact.

Interested in learning more about the Marketing Command Center, please download the "Executive Guide to the Marketing Command Center". See how it all works, and discover about how other businesses find major success with their own Command Centers.