360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 26, 2019 By Leigh Price

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

Social media isn’t only a marketing channel anymore. It’s a data platform that ties sales, service, and marketing together through in-depth customer interactions. What does this mean for marketers? It means a brand’s social media presence needs to be driven by more than engaging, high-performing... Read More

Marketing, Marketing Cloud, Social Media Marketing, Research

Sep 19, 2019 By Leigh Price

Managing Social Reviews: Where Your Reputation Hangs in the Balance

A few weekends ago, I was out shopping, and my shoelace broke. Taking a good, hard look at my well-worn old sneakers, I realized that it was probably worth replacing more than just the shoelace. I pulled out my phone and Googled nearby shoe stores — and Google Maps showed that there was one not too... Read More

Marketing, Marketing Cloud, Social Media Marketing

Illustration of Astro and Einstein with social media icons

Sep 16, 2019 By Leigh Price

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

A few years ago, most companies approached social media like it was the wild west. Like cowboys on a new frontier, newly-formed social teams worked in relative isolation, and social wasn’t a part of marketing platforms or considered integral to marketing strategy. Now, this ‘wild west’ has been... Read More

Marketing, Marketing Cloud, Social Media Marketing, Industry Report

Aug 09, 2019 By Chris Jacob

5 Ways to Deliver Outstanding Customer Experiences With AI-Powered Social Media Insights

In the last 13 years, we’ve been inundated with updates, photos, and messages as the social media firehose took over our personal and professional landscape. And that firehose doesn’t show signs of letting up. Every day on every social media platform, people share more and more, everything from... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Social Media Marketing

Illustration of Astro and Einstein with iPhones

Jul 20, 2019 By Heike Young

25 of the Best Social Media Campaigns

In 2019, checking social media is as routine as eating breakfast. Social channels like Facebook, Instagram, and YouTube earn internet users’ attention for about 45 minutes per day, according to one study. Of course, all that time spent on social media means that brands increasingly want to use... Read More

Marketing, Social Media, Social Media Marketing

Jul 07, 2019 By Leigh Price

3 Ways Marketers Can Democratize Social Data Across an Organization

According to our recent State of Marketing report, marketers are now an organization's most ardent advocates for social data. A major insight from the annual report shows marketers have become the cross-functional glue for customer experience. Traditionally, marketing teams have only used social... Read More

Marketing, Marketing Cloud, Social Media Marketing

Oct 23, 2018 By Tom Hasselman

4 Ways to Use Social Media for Customer Acquisition

New customer acquisition was pretty tough in the old days of marketing. After spending months pouring as much creativity and research as possible into a campaign, all marketers could do was hope that their ideal audiences would eventually see their television commercials, highway billboards, or... Read More

Marketing, Marketing Cloud, Social Media Marketing

Oct 03, 2018 By Ashley Graumann

4 Tips for Using Social Media to Deliver Amazing Customer Experiences

There’s no denying the power of social media. Although social platforms were in their infancy just ten years ago, today 77% of Americans use at least one social network. Rocketing statistics like that mean one thing: social media is a must for businesses of any size — What a great opportunity to... Read More

Social Media Marketing, Marketing, Small Business

Mar 12, 2018 By Sara Fuhs

Small Ball: New Tools to Turn Browsers Into Buyers

How do retailers grow their online business? Often, it’s not with large, ambitious long-term projects but the quicker wins that almost always move the needle. That’s why retailers and brands need to focus on optimizing the “basics” of ecommerce. But the truth is that many retailers are missing opportunities for these quick wins.... Read More

Commerce, Retail Insights, Ecommerce, Social Media Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Ways to Connect Social Personas to Customer Accounts and Deliver Seamless Experiences

Managing Social Reviews: Where Your Reputation Hangs in the Balance

5 Ways Trailblazing Marketers Are Connecting Social Media and Advertising

5 Ways to Deliver Outstanding Customer Experiences With AI-Powered Social Media Insights

25 of the Best Social Media Campaigns

3 Ways Marketers Can Democratize Social Data Across an Organization

4 Ways to Use Social Media for Customer Acquisition

4 Tips for Using Social Media to Deliver Amazing Customer Experiences

Small Ball: New Tools to Turn Browsers Into Buyers

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First