360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 30, 2014 By Josiane Feigon

10 Ways to Channel the World Cup's Competitive Sizzle

I am surrounded by the World Cup Buzz: everywhere I go, I hear people shouting, arguing, clapping, singing, dancing to all this excitement. Oh, forgot to mention how highly distracting this can all be when salespeople are trying to SELL. On the other hand: GAMES! Your sales teams are trim, toned,... Read More

Sales

Jun 30, 2014 By Brett McGrath

4 Basic Steps to Add Social Media to Successful Campaigns

In our recent webinar, Social in Action: Streamline Your Social Content Marketing, ExactTarget Marketing Cloud's Global Social Media Manager, Dawn Devirgilio highlighted her alignment with our internal Content Marketing team. By collaborating with this team she has built synergies that help support... Read More

Marketing, Social Media Marketing, Strategy

Jun 30, 2014 By Kaylee Fulford

5 Essential Apps for a Fun 4th of July

Independence Day celebrations are about to commence, and many people are busy planning the day's activities. The holiday commemorates a historic date in American history and every proud American enthusiastically celebrates across the country. Here are some must-have apps for any 4th of July... Read More

Marketing, Digital Marketing, Mobile Marketing

Jun 27, 2014 By Robert Siciliano

Phishing Alert: 10 Tips To Protect Your Business From Attacks

It's becoming too easy for criminals to get their hands on your banking information, due to your employees' ignorance of phishing scams. Malware attacks have soared recently, targeting banks for the purpose of stealing online banking information. Over 200,000 new infections occurred... Read More

Jun 27, 2014 By Joel Comm

Ka-ching: How to Make Money Online

That old sound of the cash register ringing in sale after sale was every brick-and-mortar business owner’s dream. Sales coming in the front door meant there was money in the cash drawer. You don’t necessarily get that same thrilling sound when you have an Internet business. The thrill is there,... Read More

Marketing

Jun 27, 2014 By Tibor Shanto

Sell Smarter: How Impacts Can Reveal Buyer Objectives

During The Objective Seller Sales Influencers’ Webinar I did for salesforce.com, and the lead-up post on the salesforce.com blog, I encouraged sellers to abandon their focus on pain and needs when engaging with prospects, and instead focus on buyer objectives as a more direct path to winning... Read More

Sales

Jun 27, 2014 By Chad White

DEFCON Guide to Responding to Email Mistakes

Email marketing is a fast-moving, high-volume, high-reach channel, so mistakes should almost be expected. While I hope you can stave off the inevitable forever, it's best to have disaster planning in place so you can react quickly-just in case. Start by defining possible mistakes and then laying... Read More

Marketing, Email Marketing, Strategy

Jun 26, 2014 By Matt Wesson

Wearable Tech Takes Center Stage at Google I/O

In addition to sharing the event space that will hold Salesforce's annual Dreamforce conference in three months, Google's annual conference, Google I/O, shared something else in common with Salesforce this week: a focus on wearable technology. Early indications were that the Google keynote... Read More

Platform

Jun 26, 2014 By Laura Fagan

How Cloud-Based Technology is Transforming the Healthcare Industry

The healthcare industry is being shaken up like never before. Social, mobile, and cloud technologies are empowering hospitals, doctors, and other care providers to collaborate closely around, and connect to, their patients. It also replaces the fragmented approach to healthcare that has become... Read More

Cloud, Featured

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

10 Ways to Channel the World Cup's Competitive Sizzle

4 Basic Steps to Add Social Media to Successful Campaigns

5 Essential Apps for a Fun 4th of July

Phishing Alert: 10 Tips To Protect Your Business From Attacks

Ka-ching: How to Make Money Online

Sell Smarter: How Impacts Can Reveal Buyer Objectives

DEFCON Guide to Responding to Email Mistakes

Wearable Tech Takes Center Stage at Google I/O

How Cloud-Based Technology is Transforming the Healthcare Industry

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First