The healthcare industry is being shaken up like never before. Social, mobile, and cloud technologies are empowering hospitals, doctors, and other care providers to collaborate closely around, and connect to, their patients. It also replaces the fragmented approach to healthcare that has become standard, and makes the patient the focus.

Center to this approach is a new salesforce.com and Phillips strategic partnership. Together the companies are developing an open, cloud-based patient relationship management platform, with the goal to lower healthcare costs, provide better outcomes, and improve patient satisfaction.

The platform, and the applications built on it, will not only enhance the decisions made by healthcare professionals, but will also empower patients to take a more active role in managing their personal health across the continuum of care.

Self-Care and Prevention

A significant part of self-care and prevention is education. And it shouldn’t be generic. Everyone knows they should exercise and eat healthy. But really understanding each patient as an individual is how healthcare providers can provide information that is unique to them. This new platform can keep track of how much people are exercising, what they are buying to eat, and more, so prevention messages can be tailored to them. In addition, it can provide automated reminders for when patients should schedule check-ups.

Diagnosis and Treatment

Science is evolving to better understand how genes, lifestyle, activity, and other causes, relate to disease. And the medical industry needs tools that track the patient journey through treatment. Salesforce.com and Phillips’ platform will give healthcare providers visibility into patient history and the underlying contributors to their disease, in one open and flexible system of record.

Recovery and Wellness

This new platform will also support recovery and wellness in patients. Say an individual diagnosed with hypertension is given a prescription for blood pressure medicine, but then fails to refill that medication. They may feel fine but not understand that they are a heart attack in the making. With Salesforce.com and Phillips’ tools, that patient will get flagged to healthcare providers, so even if they are treated for a broken leg, a note will be there that the person has failed to continue their high blood pressure treatment and needs to be reminded to do so.

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