Sep 30, 2014 By Kate Mirkin

Announcing the Service Surfboard Award Winners for Dreamforce '14

This year, the Service Cloud and Desk.com teamed up to host the very first Salesforce Service Surfboard Awards, opening up the opportunity for employees, customers, and partners to nominate Service Cloud and Desk.com customers for an award in 20 different categories.  Salesforce wanted to... Read More

Desk.com, Dreamforce, Service Cloud, Customer Story

Sep 30, 2014 By Stuart Leung

How to Create a Marketing Plan for Small Businesses

Many entrepreneurs define themselves as free spirits, unfettered by convention. However, while these traits may be real boons to the creative process, there are times when it pays to do things by the book. This is especially true when it comes to devising a viable marketing strategy. A detailed... Read More

Featured, Marketing, Small Business

Sep 30, 2014 By Sarah Boutin

7 Keys to Career Success from Salesforce.com’s Woman of the Month

Have you ever had a moment that completely changed your career? Virginie Faivre, Manager of Enterprise Business Sales at salesforce.com, did...and it ended up not only changing her career, but also changing the company. How, you ask? Let me explain. Over 11 years ago, as an exchange student at an... Read More

Sep 30, 2014 By Lauren Robinson

Sales Secret Weapons: How to Steal a Page from James Bond’s Playbook

When you think “James Bond,” what springs to mind first? Tuxedos? Martinis? Ridiculously cool cars and international locations? How would he handle Dreamforce? 007 is suave no matter where he is or what he’s wearing, but there’s something special that always sets him apart from his adversaries:... Read More

Analytics, Cloud, Dreamforce, Featured, Sales

Sep 30, 2014 By Nick Hedges

3 Sales Mistakes Hurting Revenue and Your Reputation

Your sales team’s performance doesn’t just impact revenue—it also affects your company’s reputation. Even the best sales organizations often make simple mistakes that can result in lost revenue and long-term damage to your company’s image.  The irony is these mistakes are driven from the... Read More

Sep 30, 2014 By Russ Fradin

Empowering the Social Employee With Processes and Standards

Lately, I have been thinking a lot about the incredible opportunity companies have empowering their employees to share positive sentiment about the companies they work for (e.g. news, events, recruitment). Why? Reach  Employees already have established relationships in the social universe... Read More

Marketing, Social

Sep 29, 2014 By Heike Young

Great Customer Service is Great Marketing: Making Social Service Practical with Alex and Ani

In a Wednesday morning breakout session at Connections 2014, we heard from Jessica Woodbury, Senior Manager of Social Media and Customer Engagement for Alex and Ani. Jessica shared a wealth of useful insights about how to make social customer service truly practical for marketers at companies of... Read More

Marketing, Social Media Marketing, Customer Story

Sep 30, 2014 By Marta Lawrence

Learn to Persuade Your Customers with Powerful Communication

"We are all storytellers," proclaimed Patti Sanchez, senior vice president at Duarte Inc. as she opened her session on persuasive communication at Connections 2014. Great storytellers motivate an audience to react-to take action and feel invested in the outcome. This type of persuasive... Read More

Marketing, Customer Journeys, Best Practices

Sep 29, 2014 By Laura Fagan

7 Best Practices for Using Technology to Build Customer Connections

Companies have more options than ever before for adding new customers and earning their loyalty. Connected devices, and the social, mobile, analytics, and cloud (SMAC) technologies that power them, create huge amounts of data. This information serves as a digital footprint around consumers,... Read More

Dreamforce, IT, Platform