Sep 29, 2014 By Gregg Thaler

5 Data Quality Tips for Sales Excellence

Ask anyone in sales operations and they’ll nod in agreement that a high performance revenue machine requires a perfect process. Order of operations matters immensely, and those processes require the highest quality data possible to function at peak performance. Salesforce is a vessel, and a mighty... Read More

Cloud, Data.com, Sales

Sep 29, 2014 By David Priemer

3 Facts That Will Change the Way You Think About Culture

Many leaders intrinsically understand the importance of creating a great team or company culture. In my last post we talked about ways of driving business results by building an awesome culture, but in working with many leaders to help them build that killer culture I’ve found there are a... Read More

Leadership, Customer Service, Cloud

Sep 29, 2014 By Jeffrey Hayzlett

5 Simple Ways to Stay in Front of Your Customers

Years ago, a typical business relationship looked something like this: A customer would come into your business, make a purchase, and then leave. She would only return when she needed to buy something else. As a business owner, if you wanted to engage with your customers beyond this, you would... Read More

Community, Featured, Marketing, Social

Sep 29, 2014 By John Goodman

Leveraging Live Events: Tips and Metrics for Success

Live events aren't new, but their role for sales and marketing teams only continues to gain popularity. Yet while events can generate lots of buzz, in order to be effective revenue generators, they need to be properly targeted and managed.  There are three possible objectives for live... Read More

Dreamforce, Events, Featured, Marketing

Sep 29, 2014 By Erin Decker

How To Be a Green Hero at Dreamforce

Every year, salesforce.com tries to up our game in our quest to make Dreamforce more sustainable. That means finding new ways to reduce the waste that Dreamforce creates, to minimize the energy and materials we use and the carbon we emit. We’ve set some big goals this year, and we need... Read More

Dreamforce, Events

Sep 29, 2014 By Lynn Vojvodich

The Journey Is Everything: Lessons from the World’s Leading CMOs

The journey is the reward. Think about this for a moment. It sounds like what parents tell their children about life: try to enjoy the journey. Life is about what you learn along the way, not where you arrive once you get there. But this phrase also has powerful connotations for marketing, where... Read More

Sep 29, 2014 By Scott McCorkle

Expanding Our Partnership with Facebook to Atlas

We're excited today to announce that Social.com, the advertising platform within the Salesforce ExactTarget Marketing Cloud, is expanding its partnership with the newly rebuilt Atlas. Our seamless integration with Atlas will make it possible for our customers to take advantage of this new... Read More

Marketing, Digital Advertising, Marketing Cloud

Sep 26, 2014 By Pablo Quintanilla

Reaching Emerging Markets with Salesforce1 and at Dreamforce

The face of the global marketplace is changing, quickly! According to Bain Consulting, “The global marketplace is minting a new set of consumers that’s bigger than the current shopping base of the US and Europe combined.” The Next Billion Consumers So who are the over 1 billion people who will... Read More

Cloud, Collaboration, Dreamforce, Marketing

Sep 26, 2014 By Kristen Hamerstadt

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

Business software review site G2 Crowd released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. ExactTarget earned the top position, including the highest customer satisfaction and largest market presence, placing it leaps and bounds above... Read More

Marketing, Marketing Cloud