Oct 02, 2014 By Tammi St. Angelo

Will.i.am to Unveil New Wearable Device at Dreamforce

Last week at Connections, the annual digital marketing conference hosted by Salesforce ExactTarget Marketing Cloud, frontman for pop supergroup The Black Eyed Peas and seven-time Grammy Award winner will.i.am talked about his latest creative project. During a fireside chat at the conference with... Read More

Cloud, Dreamforce, Events, Featured, IT, Marketing, Marketing Cloud

Oct 02, 2014 By Stuart Leung

Hang Up and Drive Sales: 5 Alternatives to B2B Telemarketing

When it comes to acquiring new leads, many businesses tend to put their faith in telemarketing. However, with more options available than ever before for getting in touch with customers, those organizations that branch out with their marketing strategy find that they’re able to reach better... Read More

Featured, Marketing, Sales

Oct 02, 2014 By Laura Fagan

Dreamforce '14: The Salesforce1 Mobile App Sessions Admins Shouldn’t Miss

Dreamforce is the perfect venue for Salesforce Admins to network, discover groundbreaking products and features, and learn new skills. Whether you’re already a pro at implementing the Salesforce1 Mobile App at your company, or just getting started, this year’s conference will feature a full slate... Read More

Apps, Cloud, Dreamforce, Mobile, MVPs

Oct 02, 2014 By Tom Masotto

Cross-Channel Marketing: Take Data From Helpful to Breakthrough

As marketers, most of us know that taking an integrated, cross-channel approach is best. But beyond those buzzwords, how can we make sure that the different components of our campaigns reinforce the same message and also that we “learn” from each component, taking each prospect’s response into... Read More

Featured, Marketing, Social

Oct 02, 2014 By Marissa Kraines

11 Awesome Dreamforce Tips from Salesforce MVPs

Salesforce MVPs are an instrumental source of support for our community. They’re our evangelists and are recognized for their leadership, knowledge, and ongoing contributions. These individuals represent the spirit of the community and what it's all about. Salesforce MVPs have been attending... Read More

Dreamforce, Events, Featured, MVPs

Oct 02, 2014 By Joe Galvin

Benchmarking: A Little Better All the Time

For a sales organization, continuous improvement is everyone’s job, every day. Sales leaders rely on benchmarking to identify areas or functions that need to be improved and to measure the improvement that is achieved. Benchmarking sets the bar—it establishes the foundational metrics that quantify... Read More

Oct 02, 2014 By David K Liu

Increasing Revenue One Insight at a Time: There's an App for That — App Mavericks

Looking for a better way to push information and insights to your sales reps? Good news: SAVO CRM Opportunity Pro sends dynamic coaching tips, marketing, or SME materials to sales reps to help them educate prospects and clients and close deals faster. I recently sat with Daniel West, Executive... Read More

AppExchange, Apps, Cloud, IT, Mobile

Oct 02, 2014 By Marta Lawrence

Building Your Personal Board of Directors

Growing a successful career is a lot like nurturing a business. It takes investment, some marketing, and, most importantly, smart advisors invested in its success. In her session on career growth through mentorships Senior Consultant for the Mentoring Women's Network Elcira Villarreal gave... Read More

Marketing, Digital Marketing, Events

Oct 01, 2014 By Lauren Esposito

Email and Direct Mail Are Not on Opposing Teams

A common challenge for CMO's is getting their email marketers to acknowledge that there still is a direct mail group alive and well within their company. Meanwhile, according to the DMA, many marketers are reporting a dramatically higher response rate to direct mail than they did in the 1980's.... Read More

Marketing, Email Marketing, Cross-Channel Marketing