Oct 07, 2014 By Heike Young

Interview with Bestselling Author John Green: Crash Course in Community Building and Content Creation

New York Times bestselling author John Green shared his thoughts on creativity and community in his Connections 2014 Main Stage keynote. In this interview, I asked John about connecting with an audience, millennial observations, reading in an age of technological distractions, and the journey that... Read More

Marketing, Digital Marketing, Events

Oct 07, 2014 By Tara Stephens

The Art of Business Storytelling with C.C. Chapman

"Everyone is a storyteller," explained C.C. Chapman in his session on content marketing and storytelling during the Connections 2014 conference. And you didn't have to look far to see his claim in action-as evidenced by the thousands of marketers sharing their own brand stories and personal... Read More

Marketing, Digital Marketing, Content Marketing

Oct 06, 2014 By Emily Stanford

Sports Fans are Customers Too—And I Demand a Refund

Being a sports fan can be a difficult journey. One season you’re on the top of the world, the next you watch the team implode before your very eyes. Sometimes it’s years of losing seasons, but you keep watching with the hope that eventually you will be rewarded for your loyalty. You don’t... Read More

Featured, Customer Service

Oct 06, 2014 By Emily Stanford

What's Your Dreamforce Personality? Take the Quiz!

Dreamforce is approaching fast and furious (just one week away!) There are over 140,000 attendees expected from all sorts of backgrounds (90 different countries!), industries and roles; Dreamforce really does offer something for everyone. Throughout our Dreamforce history, we’ve noticed that most... Read More

Cloud, Dreamforce, Featured

Oct 06, 2014 By Marissa Kraines

Dreamforce '14 is for Music Lovers: The Music Festival Lineup and Gala

Dreamforce is for developers, salespeople, admins, marketers, and many more, but who would have guessed it was also for music fans?  This year’s, Dreamforce is going to rock, with four days of music. After the huge success of the past two years of the Dreamforce Music Festival, we are... Read More

Dreamforce, Events, Featured

Oct 06, 2014 By David Priemer

Avoid Buyer's Remorse: 4 Tips for Hiring Top Talent

The other day, a friend of mine was asking me for advice on hiring people for his small, but fast-growing business. While I’m no recruiting machine, I have hired a number of people in my day. What have I learned? Astute (but ultimately poor) candidates can put on a good show in an... Read More

Oct 06, 2014 By Laura Fagan

How the Salesforce1 Mobile App Improved Ryder System, Inc.’s Sales Data

Dashboards, reports, and various other ways to view sales numbers can be amazing tools. But all of these methods are only going to be effective as the data within them. If that data isn’t reliable or accurate, the user can’t make solid decisions around it. Ryder System, Inc. is an American-based... Read More

Apps, Cloud, Featured, Mobile, Sales

Oct 06, 2014 By Kristie Garafola

Your Ideas Delivered in Four Easy Steps! [Infographic]

So you have an idea on how our product can be improved. A great idea, in fact! Now if only you could get that idea in front of our product team so that they can see it... You can. In fact, that’s the whole reason the IdeaExchange exists. It’s where our Product Managers go to learn what our... Read More

Cloud, MVPs

Oct 06, 2014 By Jonathan Whitney

Journey Builder and the Connections 2014 Mobile App

This year at Connections 2014 we announced Journey Builder for Apps, our revolutionary new product that provides everything you need to connect your apps, products, and spaces to customer journeys. We were able to show off this exciting new technology in the conference's mobile app in order to run... Read More

Marketing, Customer Journeys, Mobile Marketing