Looking for a better way to push information and insights to your sales reps? Good news: SAVO CRM Opportunity Pro sends dynamic coaching tips, marketing, or SME materials to sales reps to help them educate prospects and clients and close deals faster.

I recently sat with Daniel West, Executive Vice President of The SAVO Group, in an App Mavericks Web chat to learn about their new app. Literally every company I’ve ever worked for has wanted me to build a product just like this for their sales reps, so I’m glad someone finally built a high-quality app for everyone to use!

Here are three features I especially liked about SAVO CRM Opportunity PRO:  

1. Sales coaching tips are pushed directly to reps within their native Salesforce environment. Most apps only work when reps enter in data themselves, but we all know that getting reps to do this is like herding cats!
2. Coaching widgets are fully customizable and can dynamically show documents, videos, and other resources based on the current properties of your opportunities. The product is infinitely configurable using a simple point-and-click interface.
3. It’s designed with a mobile first philosophy. In fact, it was one of the first apps developed for Salesforce1.

Quick Takes: 

• As a sales enablement professional, I can make sure that reps see the most recent sales and support material according to the specific aspects of the deal they’re working on.
• As a manager, I can coach my team through the sales process by providing them with guidance and “gates” on how we’ve successfully closed similar deals.
• As an admin, I know the reps have a battlecard in their hand that they can use to close deals. Because they are using the system to receive knowledge, I know that overall data quality will be improved. 

Behind the Scenes:

SAVO CRM Opportunity PRO takes a company’s tribal knowledge and turns it into a way to educate customers and apply a consultative approach to the selling process by feeding reps with appropriate and up-to-date information.

Learn more:

Check out the SAVO CRM Opportunity PRO listing on AppExchange.

*App Mavericks is a video series from AppExchange that introduces Salesforce customers to cool new apps through the eyes of Salesforce super users and MVPs. Subscribe to the AppExchange YouTube Channel to see new App Mavericks videos as they’re released.

About the Author:

David Liu is a Technical Architect at Google and Salesforce MVP. David enjoys long walks on the beach, getting caught in the rain, and talking endlessly about Salesforce to anyone who'll listen to him. He "eats, breathes, and sleeps Salesforce," and spends most of his free time writing for his website, sfdc99.com, which teaches people with no programming background how to code on the Salesforce platform.