Tom Masotto

Tom Masotto is vice president of product marketing and business development at ON24, the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Tom has worked in sales, marketing and business development in the technology industry for 20 years. Prior to joining ON24, he was vice president of business development at Hipbone, a provider of web collaboration solutions. He has also held marketing and business development positions at Hewlett-Packard, VeriFone and Intel. Tom has an MBA from the MIT Sloan School of Management, a Master’s degree in Computer Science/Electrical Engineering from MIT and a BS in Computer Engineering from Boston University. You can keep in touch with ON24 on Facebook, Twitter, YouTube and LinkedIn.

Oct 02, 2014 By Tom Masotto

Cross-Channel Marketing: Take Data From Helpful to Breakthrough

As marketers, most of us know that taking an integrated, cross-channel approach is best. But beyond those buzzwords, how can we make sure that the different components of our campaigns reinforce the same message and also that we “learn” from each component, taking each prospect’s response into... Read More

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