360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 30, 2015 By Bryan Wade

Salesforce Marketing Cloud Email G2 Crowd Leader

Business software review site G2 Crowd just released its Summer 2015 evaluation of email marketing software providers, based on user reviews. We are happy to announce that Salesforce Marketing Cloud again earned the top position as a Leader. Salesforce Marketing Cloud had the highest customer... Read More

Marketing, Marketing Cloud

Jul 30, 2015 By Gordon Evans

How HP is Using Social Customer Care to Drive Business Goals

Thousands of times each day, HP customers around the world turn to social networks to get their problems solved and their questions answered. And the investment, it’s paying off — customers are getting faster resolution through their channels of choice, and HP is experiencing improved agent... Read More

Customer Service, Marketing, Marketing Cloud, Service, Social, Social Media

Jul 30, 2015 By Kim Honjo

New Research: How Small Businesses Are Driving Double-Digit Growth

Running a small business can be a different adventure every day. As a leader, you’re juggling a lot. Some days, you’re working on a deal or partnership to bring your company glory and newfound growth; other days, you’re putting out fires and preventing disasters. Turning a good idea into a... Read More

Small Business, E-Books, Featured, Leadership

Jul 30, 2015 By Michelle Lanter Smith

Why Customer Service is the New Playground for B2B Marketers

Some of the most effective marketing can happen outside of the CMO’s office. (Fellow CMO’s be warned!) Every day, your customers choose a very special “opt-in”—they call into your Call Center asking for help, reporting an issue, or making a request. Every time they call, chat, or email, a... Read More

Customer Service, Marketing, Service

Jul 30, 2015 By Kyle Graden

Advertising Insights: Audience Targeting, Mobile App Install Ads, Twitter & Instagram

Executing an effective advertising campaign requires careful decisions: which audiences to target, which channels to use, and the right mix of paid vs organic channels. This week’s insights highlight the most important audiences for branding campaigns, engagement on Twitter and Instagram in the UK,... Read More

Marketing, Marketing Cloud, Social, Social Media

Jul 30, 2015 By Bryan Wade

Salesforce Marketing Cloud Email G2 Crowd Leader

By Bryan Wade, Chief Product Officer, Salesforce Marketing CloudBusiness software review site G2 Crowd just released its Summer 2015 evaluation of email marketing software providers, based on user reviews. We are happy to announce that Salesforce Marketing Cloud again earned the top position as a... Read More

Marketing, Email Marketing, Marketing Cloud

Jul 29, 2015 By Conrad Bayer

From Sales to Support, Great Customer Service Leads to Real Business Results

For the vast majority of us in the private sector, our salaries are paid by our customers. We often forget that connection but if you are running a successful, positive cash flow business, it’s your customers that are funding your operations. We need to treat each and every one of them like the... Read More

Customer Service, Customer Success, Sales

Jul 29, 2015 By Donal Daly

Happy Ever After: The Benefits of Brilliant B2B Storytelling

Have you ever walked past someone telling a story and you heard one sentence that was so compelling your feet stopped and you just had to hear what happened next? In a split second you were captured by the simple power of a story. Imagine using that force in your marketing in your brand’s... Read More

Sales, Content Marketing, Marketing

Jul 29, 2015 By Emily Stanford

6 Steps to Deliver a Complete Service Experience: A New Salesforce E-Book

Your customer service representatives are so much more than support agents — they’re your brand ambassadors. Whether it’s over the phone, in person, on the web, through email, or on social media, your customers expect a service experience that is smarter, more personalized, and requires minimal... Read More

Customer Service, Featured, Leadership, Service Cloud, Service

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Marketing Cloud Email G2 Crowd Leader

How HP is Using Social Customer Care to Drive Business Goals

New Research: How Small Businesses Are Driving Double-Digit Growth

Why Customer Service is the New Playground for B2B Marketers

Advertising Insights: Audience Targeting, Mobile App Install Ads, Twitter & Instagram

Salesforce Marketing Cloud Email G2 Crowd Leader

From Sales to Support, Great Customer Service Leads to Real Business Results

Happy Ever After: The Benefits of Brilliant B2B Storytelling

6 Steps to Deliver a Complete Service Experience: A New Salesforce E-Book

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First