Business software review site G2 Crowd just released its Summer 2015 evaluation of email marketing software providers, based on user reviews. We are happy to announce that Salesforce Marketing Cloud again earned the top position as a Leader. Salesforce Marketing Cloud had the highest customer satisfaction and largest market presence, ranking it above the competition.
We truly appreciate the feedback we get from our customers, in fact, over the past several months, our development teams have released dozens of new features based on requests from customers, and we have many more in the works.
Our recent email improvements included the ability to edit links post–send, to manage headers and footers in the UI, to clear triggered send queues, and improved error messaging. These are just a few examples of customer driven enhancements.
According to the latest G2 Crowd report, “Since the Winter 2015 Grid℠ Report, new reviewers continue to laud Salesforce Marketing Cloud’s easy navigation, personalizable features, and a quick-to-assist customer support team vested in users’ success.” In addition, 87% of users rated our products 4 or 5 stars and 90% of our users believe we are headed in the right direction.
The Grid for Email Marketing by G2 Crowd helps you rate and profile different email marketing products and vendors. The report includes summary graphs, commentary, and charts that compare vendors based on customer surveys gathered from G2 Crowd’s online user community, as well as data aggregated from online sources and social networks. You can view the entire Grid below.
Email is the connective tissue of the customer journey. The Salesforce Marketing Cloud is trusted by the largest email senders in the world for security, availability, scalability, and innovation. By creating a single-view of the customer, our best-in-class email platform allows companies to build journeys that span from promotional emails to personalized triggered messages. In addition, you can leverage your data to reach new customer, by advertising to look-a-likes with social and display advertising, which drives better email performance.
Integrated predictive intelligence allows digital marketers to create personalized programs at scale, and dynamic content can be triggered by web events, social interactions, or from any data source, whether online or offline. Once content, contacts, and journeys have been created, they can be easily expanded to interact with all other channels in the Salesforce Marketing Cloud, Sales Cloud, and Service Cloud. You can see Marketing Cloud Email in action here.
To see all of our user reviews and why Salesforce Marketing Cloud was named the leader among our competitors, you can view the full report here.