Michelle Lanter Smith

Michelle Lanter Smith is the CMO of EPAY Systems, Inc.—a leading SaaS provider of workforce management solutions—and speaker on “Marketing Your Sweet Spot”. She’s helped companies like IBM, American Family Insurance, McDonald’s, Coca-Cola, and Walgreens land new customers and grow their business through integrated, experiential campaigns. Prior to joining EPAY Systems, Michelle was the founder and CEO of Hi-Impact Marketing, where she grew her business from a bootstrapped consulting start-up to a million dollar integrated marketing and sales agency. Follow Michelle on Twitter @m_lanter_smith.

Jul 30, 2015 By Michelle Lanter Smith

Why Customer Service is the New Playground for B2B Marketers

Some of the most effective marketing can happen outside of the CMO’s office. (Fellow CMO’s be warned!) Every day, your customers choose a very special “opt-in”—they call into your Call Center asking for help, reporting an issue, or making a request. Every time they call, chat, or email, a... Read More

Customer Service, Marketing, Service