Jul 29, 2015

4 Marketing Victories of HBO Now

In April, HBO officially launched their stand-alone streaming service HBO Now, which allows audiences to watch HBO programming without the commitment of an HBO cable subscription. With the first month of streaming as a free trial, the television giant intends to draw in customers with a subsequent... Read More

Jul 29, 2015

How We Define Our User Experience — the Salesforce Way

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Jul 28, 2015 By Kristie Poon

The Road to Dreamforce ‘15: The SMB Experience [Webcast Recap]

Our CEO, Steve Loughlin recently joined the webcast panel to talk about RelateIQ and what small and medium-sized businesses can expect at Dreamforce this year. With half of the audience attending Dreamforce made up of SMB companies, it’s a great opportunity for attendees to get equal access to the... Read More

Small Business, Dreamforce

Jul 28, 2015 By Lauren Kemp

5 Things You Didn't Know About Social at Salesforce

There’s a lot more to social media strategy than just posting to Facebook and Twitter. Our lean, mean team of three runs our corporate social media channels, and we want to share with you some interesting stats, strategies, and insights that will hopefully get you thinking about social media in a... Read More

Marketing, Social Media, Social

Jul 28, 2015 By Heather Conklin

Deliver Apps Lightning Fast: Say Hello to AppExchange for Components

Introducing the AppExchange for Components, a new marketplace to help IT leaders deliver engaging enterprise apps lightning fast. Now you can jump start your app development by adding Lightning Components to Salesforce from the the AppExchange. Components are the building blocks of apps; they’re... Read More

Cloud, AppExchange, Apps, Mobile, Lightning

Jul 28, 2015 By Gordon Evans

Why Social Customer Care is HP's Fastest Growing Service Channel

Dreamforce Update! Learn about HP's strategy first hand--attend Listen and Engage: HP Social Customer Care and Building Customer Relationships. Breakout space is limited, so act fast! Already registered for Dreamforce? Add the session to your agenda. Not yet registered? Here's your chance! Social... Read More

Customer Service, Marketing Cloud, Service

Jul 28, 2015 By Alexa Schirtzinger

7 Things Marketers Need to Know About Optimization

Any marketer knows that data has revolutionized the way we work. Once, we built campaigns and hoped for the best; today, we can see exactly how each campaign tactic performs. But all of that data means nothing if we're not using it to keep improving - which is where optimization comes in. Last... Read More

Marketing, Digital Marketing, Content Marketing

Jul 27, 2015 By Marissa Kraines

FREE Dreamforce Expo+ Passes Now Available

Attending Dreamforce no longer has to be just a dream. Now you can attend FOR FREE. That’s right, FREE. Right here. Salesforce invites everyone to experience the excitement of Dreamforce and take advantage of the free Expo+ pass. Register and you can attend keynotes featuring Goldie Hawn, Jack... Read More

Cloud, Dreamforce

Jul 27, 2015 By Gopkiran Rao

Why Manufacturers Must Utilize Technology for the New World of Sales

The world of sales has irrevocably changed and it’s altering the way companies across a wide variety of industries must think about, approach, and engage with customers, technology, and emerging markets. In the past, the way a car salesman, a jet engine rep, and a medical device rep would sell... Read More

Sales, Sales Cloud