360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 07, 2016 By Amanda Nelson

Lexmark Reveals 5 Tips That Transformed Their Global Sales Process

Brett Butler was at a crossroads. Even with a new Salesforce CRM handling his company Lexmark’s front-end customer operations and SAP handling its ERP on the back end, there was still a gap in the middle where those two heavyweight systems didn’t meet. Lexmark needed a solution that would bridge... Read More

AppExchange, Sales

Apr 06, 2016 By Hilary Givens

Facebook Continues to Attract Millennials

Facebook has long been the leader in social networking, and recent data by Comscore proves that this has not changed. Masses of millennials continue to frequently visit the service and advertisers are reacting. Advertisers and marketers everywhere are significantly increasing data-driven... Read More

Advertising, Marketing, Social Media

Apr 06, 2016 By Colleen Francis

I Have Seen the Future

“What does the future look like for sellers?” There will be fewer salespeople, with a more of a well-defined focus on what they are there to do. Skills will be hybridized. Sales structures will be imploded and rebuilt to redefine what a team is and how they are paid. Fewer and focused There will... Read More

Sales

Apr 06, 2016 By Rohan Ayyar

Content Marketing When Your Budget is Equal to the Price of Old Tires

The average price for most used tires is around $25 to $75 per tire. (Source: Utires.com) If you are a startup and want to do marketing on a budget, you are not the only one. A lot of people have gone and are still going through the excruciating pain of low-budget marketing. Someone should write a... Read More

Content Marketing, Marketing, Social Media, Small Business

Apr 06, 2016 By Marissa Kraines

Experience the Salesforce World Tour in Boston from Anywhere!

This Thursday, April 7th, Salesforce is bringing the fun, innovation and giving back of Dreamforce to Boston! With big-time keynotes from Vice Chairman, President, and COO Keith Block and other leaders, more than 30 sessions, a huge Cloud Expo and, of course, a Salesforce Foundation activity, you... Read More

Cloud, Events

Apr 06, 2016 By Nisha Pattan

3 Easy Steps for Data Management in Salesforce

Data is at the heart of everything you do in your business. It is also the engine that drives your Salesforce instance. Without it, how could you determine where to invest your resources or who your top performers are within the company? How could you ever be able to make the right... Read More

Analytics, Cloud

Apr 06, 2016 By Jen Wetzel

3 Tips for Innovative Cross-Channel Campaigns

Consumers don't consume content through one channel any longer. To be a true customer company, you need to meet your customers where they are, at the right time, and with the content that enriches their experience with your brand. With an intuitive cross-channel strategy, you'll be one step... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

Apr 05, 2016 By Rob Garf

What Really Matters to Retail Leaders? The Economist Intelligence Unit Finds Out

Finding growth in an era of unprecedented disruption is, to say the least, challenging. A new survey of C-level retail executives by the Economist Intelligence Unit reveals impediments to growth, as well as where leading retailers are finding opportunities.... Read More

Commerce, Thought Leadership, Retail Insights

Apr 05, 2016 By Emily Stanford

How Planet Fitness Keeps Customers and Franchisees Happy (It's Not Just the Endorphins!)

Well, we’re now officially in April territory. “Dry January” is far behind us and even the most resolute resolution-ers are starting to waver. Fitness is traditionally tied strongly to New Year’s resolutions, and it’s no surprise why: 66% of people who create resolutions set goals around fitness.... Read More

Community Cloud, Community, Customer Service

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Lexmark Reveals 5 Tips That Transformed Their Global Sales Process

Facebook Continues to Attract Millennials

I Have Seen the Future

Content Marketing When Your Budget is Equal to the Price of Old Tires

Experience the Salesforce World Tour in Boston from Anywhere!

3 Easy Steps for Data Management in Salesforce

3 Tips for Innovative Cross-Channel Campaigns

What Really Matters to Retail Leaders? The Economist Intelligence Unit Finds Out

How Planet Fitness Keeps Customers and Franchisees Happy (It's Not Just the Endorphins!)

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First