360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 12, 2016 By Andrew Gothelf

3 Ways to Overhaul Sales Operations Using AppExchange Apps

Recently, I hosted the first ever Connected Leaders webinar,Revamp Sales Operations with AppExchange Apps. The webinar featured customers using AppExchange apps by partners Conga and NewVoiceMedia and was full of incredible stories of businesses transformed through the use of apps. In the... Read More

Apps, AppExchange, Sales

Apr 12, 2016 By Mike Wolff

How Salesforce Coaches Its Sales Leaders

Congrats. You’ve successfully brought in a sales leader who is going to propel your sales team to greatness. Not so fast. You’re job is not done. As I’ve learned firsthand in my dozen-plus years in the Salesforce sales organization, it is essential you continue to coach your hire on the... Read More

Leadership, Sales

Apr 12, 2016 By Lisa Lee

Three Retailers Make Case for Mobile Apps

When does it make business sense to invest in developing a dedicated mobile app? Cole Haan, 1-800 CONTACTS and Giggle tell their stories.... Read More

Commerce, Customer Story, Retail Insights, Mobile

Apr 12, 2016 By Emily Stanford

Why Salesforce’s Chief Medical Officer Believes Relationships are the Future of Healthcare [VIDEO]

Our Salesforce LIVE team teamed up with the Economist for a compelling five-part series on the future of work — and the people who are doing tomorrow’s jobs today. Between transforming old jobs to creating entirely new jobs altogether, these individuals are at the forefront of a new frontier. And... Read More

Cloud, Health Cloud, Innovation, Featured

Apr 11, 2016 By Emily Stanford

The 4 Elements of a Killer Sales Presentation

The smartest pitch and best-designed sales deck won’t work if they’re not relevant to your prospect. Nowadays, pitching is a two-way street, requiring you to know your prospect’s needs before you enter the conversation. The best pitches and sales presentations are tailored to your unique audience... Read More

Sales

Apr 11, 2016 By Heike Young

3 Ways to Get More From Your Leads

Most sales reps and managers have a love/hate relationship with leads. While most marketing teams are measured on lead quantity, sales teams — and really, the rest of the business — are compensated based on the leads they turn into customers, so quality is more important to them. The result is a... Read More

Sales Cloud, Sales, Sales Strategies

Apr 11, 2016 By John Spence

Why Should I Buy From You?

For the past 17 years, I have been a guest lecturer on the topic of strategic thinking at the Wharton School of Business. I do not teach this class to undergraduates, but instead to a group of the top financial advisors in America. One of the key things they want to learn is how to strategically... Read More

Sales, Sales Cloud

Apr 11, 2016 By Kim Honjo

We Answered the Burning Questions Small Businesses Have About CRM

Last year, we partnered with Bredin Business Information, Inc. to survey small business principals. Some of the results were surprising to us. We found out that small businesses are ramping up their growth in a big way this year: 70% of survey respondents expect to grow their business — and of... Read More

Small Business, Cloud, E-Books

Apr 11, 2016 By Meghann York

How to Create a Marketing Strategy around Customer Experience and Customer Journeys

As the topics of customer experience and customer journeys gained traction over the last few years, it was interesting to watch the tone of blogs, articles, interviews and presentations mature. What began as forward-thinking theory quickly morphed into do-or-die marketing strategy.As with all new... Read More

Marketing, Customer Journeys, Strategy

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Ways to Overhaul Sales Operations Using AppExchange Apps

How Salesforce Coaches Its Sales Leaders

Three Retailers Make Case for Mobile Apps

Why Salesforce’s Chief Medical Officer Believes Relationships are the Future of Healthcare [VIDEO]

The 4 Elements of a Killer Sales Presentation

3 Ways to Get More From Your Leads

Why Should I Buy From You?

We Answered the Burning Questions Small Businesses Have About CRM

How to Create a Marketing Strategy around Customer Experience and Customer Journeys

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First