360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 18, 2016 By Jennifer Hersom

Everything You Ever Wanted to Know About App Building But Were Afraid to Ask

Today’s customers, both internal and external, have unprecedented power and are looking for a complete and effortless experience. In the Age of the Customer, apps — whether used to connect departments, gather data, or interact with customers — are essential to running a business because they... Read More

IT, Apps, App Cloud

Jul 18, 2016 By Ammar Alammar

The Case for Customer-Centric Virtual & Augmented Reality

“Every once in while a revolutionary product comes along that changes everything.” It is hard to believe it was a little less than 10 years ago that the great Steve Jobs spoke these words when introducing the iPhone to the world in 2007. An entire new industry was disrupted and a whole new set of... Read More

Cloud, Innovation, Customer Experience

Jul 18, 2016 By Mark Bloom

Are You Sending Your Field Service Technicians to Club?

If not, you should be asking yourself why not. Techs in the field are the closest contact with your customer, which means they have the potential to be your best salespeople. Here’s why: Field service techs are in a great position to turn their success into an upsell. There is gold in the question,... Read More

Service, Service Cloud

Jul 18, 2016 By Tal Golan

Top 10 Things I Learned Today About Innovation

In the words of the great philosopher Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” If you are at all like me, it is difficult to find the time to follow Steven R. Covey’s advice to “Sharpen the Saw” (Habit #7, “7 Habits of Highly... Read More

Cloud, Innovation

Jul 18, 2016 By Matt Clement

Welcome to the Financial Services Digital Marketing Series-Let's Get Started!

Author Update: Check out all posts in this series! Links are included below. Where some see challenges, others see opportunities. That was certainly the case for financial services marketers who were early adopters of digital marketing. These pioneers overcame status quo-and in many cases, strong... Read More

Marketing, Digital Marketing, B2C Marketing

Jul 15, 2016 By Brandon Redlinger

The Role of SDRs in Account Based Sales

Across B2B sales, the two hottest topics of 2016 have been Account Based Sales and the role that drives it: the Sales Development Rep. In this excerpt from Bridging the Gap: The Ultimate Guide to Account Based Marketing and Selling Alignment, we set forth the role of SDRs within an Account Based... Read More

Sales

Jul 15, 2016 By Sabrina Barekzai

Why You Should Attend Dreamforce '16

Attending Dreamforce is a no-brainer. It’s four days of inspiration, imagination, and innovation. Bringing together thought leaders, industry pioneers, and thousands of your peers for a week of idea sharing is what we do best. You’ll learn, you’ll network, and you’ll grow. And most importantly,... Read More

Cloud, Dreamforce, Events

Jul 15, 2016 By Amanda Nelson

18 Future-Focused Questions to Ask Yourself

As Simon Sinek, author, speaker, and third most watched TED talk speaker of all time once said, “Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.”... Read More

Cloud, AppExchange, Careers

Jul 15, 2016 By Jason Jordan

Pipeline Management vs. Forecasting: What’s the Difference and Why Does it Matter?

I've learned a lot about sales management from being a parent. Take forecasting, for example. Mid-way through each grading period, I obsessively interrogate my children about their current grades. Have their tests to-date yielded A's, B's, or (hopefully not) C's? What tests do they have remaining?... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Everything You Ever Wanted to Know About App Building But Were Afraid to Ask

The Case for Customer-Centric Virtual & Augmented Reality

Are You Sending Your Field Service Technicians to Club?

Top 10 Things I Learned Today About Innovation

Welcome to the Financial Services Digital Marketing Series-Let's Get Started!

The Role of SDRs in Account Based Sales

Why You Should Attend Dreamforce '16

18 Future-Focused Questions to Ask Yourself

Pipeline Management vs. Forecasting: What’s the Difference and Why Does it Matter?

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First