360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 13, 2016 By Tom Farrell

What Apple’s Subscription Changes Means for Mobile: The Lowdown

Apple recently announced that they would be making changes to the App Store’s subscription policy, in particular to auto-renewable subscriptions. These changes will have (or rather should have) a significant effect of how companies develop their mobile marketing strategies. We’re going to outline... Read More

Mobile, Apps, Marketing, Customer Experience

Jul 13, 2016 By Manisha Kumar

Building an Effective Website for Small Businesses

Useful tips catered towards small businesses to help you gain the knowledge needed to build an effective website from beginning to end. ... Read More

IT, Developer, Small Business

Jul 13, 2016 By Karen Mangia

If You Can’t Buy A Following, Then How Do You Build One?

In my recent Customer Experience Headlines blog post, I shared one of top CX trends I’m observing right now: “Online communities are an underutilized source of customer insights. While many of the companies represented have online communities, they are often siloed from other feedback sources... Read More

Customer Service, Community

Jul 13, 2016 By Heike Young

3 Fundamental Questions to Ask Before You Create That Next Piece of Content

What good are the best tools if you don't know how to use them? Rebecca Lieb is an analyst, author, and advisor researching content marketing, content strategy, and digital marketing — and one of the most insightful minds in marketing today. You've probably encountered her groundbreaking marketing... Read More

Marketing Cloud, Marketing Cloudcast

Jul 13, 2016 By Ty Kiisel

Building a Business Designed to Last: Are You Making 10-Year Decisions?

Many entrepreneurs are distracted by the belief that they can come up with an idea, ramp up sales and exit in a few years with gazillions of dollars to start something else. Although this idea is popularized in the media, there is another way to build a healthy, thriving business—but it takes a... Read More

Leadership, Small Business

Jul 13, 2016 By Sangram Vajre

5 Disruptive B2B Video Marketing Hacks

I had the honor to present at the 2016 Salesforce Connections conference in Atlanta. Attending Connections feels a bit like coming home for me, as the first Connections event was hosted by ExactTarget (the first company to acquire Pardot) and soon thereafter we got acquired by Salesforce. This... Read More

Marketing, Marketing Cloud, Content Marketing

Jul 13, 2016 By Blake Miller

Dear First Name, There is a Much Easier Way to Personalize Emails

It's a fact: Personalization drives better email results. According to the Aberdeen Group, personalized emails create a 14% increase in click-through rates and a 10% increase in conversions. So why isn't every marketer personalizing every email before sending? Perhaps it's because some... Read More

Marketing, Email Marketing, Marketing Personalization

Jul 12, 2016 By Suzanne Menard

The Evolution of Training and Certification at Dreamforce

In 2006, I walked into Dreamforce as a newbie working on the Salesforce training team as the Training Coordinator. Part of my responsibility was to help promote our first-ever New Feature class that would be held before Dreamforce. We had a room that would hold 100, and we were hoping to fill at... Read More

Dreamforce, Cloud, Learning

Jul 12, 2016 By Erin Sherbert

Is Your Inbox Slowing Down Your Sales?

Don’t worry, it’s not you—it’s your inbox. In fact, we’ve learned that the average salesperson spends as many as 30 hours per week just answering emails. Imagine how much more productive you’d be if you could use those hours closing deals! So what’s contributing to your inbox overload? As a sales... Read More

Sales, Sales Cloud

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

What Apple’s Subscription Changes Means for Mobile: The Lowdown

Building an Effective Website for Small Businesses

If You Can’t Buy A Following, Then How Do You Build One?

3 Fundamental Questions to Ask Before You Create That Next Piece of Content

Building a Business Designed to Last: Are You Making 10-Year Decisions?

5 Disruptive B2B Video Marketing Hacks

Dear First Name, There is a Much Easier Way to Personalize Emails

The Evolution of Training and Certification at Dreamforce

Is Your Inbox Slowing Down Your Sales?

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First