360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 14, 2016 By Bob Marsh

The Shift to Activity Driven Sales

The world of sales is changing - quickly. We’ve already entered the age of CRM ubiquity, where 91% of companies with 11 employees or more are using some type of CRM software. Hundreds of thousands of companies have made big investments in systems like Salesforce, which means the foundation is in... Read More

Sales

Oct 14, 2016 By Kyle Graden

Why Every Marketer Needs a Mobile-centric CRM Approach to Advertising

When I am drinking my morning tea, commuting to work, or taking a snack break, which device do you think I have with me? Yes, my mobile device. Of course, I'm indicative of just about everybody, and that's why your advertising strategy requires a seamless experience on mobile and targeting... Read More

Marketing, Digital Advertising, Mobile Marketing

Oct 14, 2016 By Rachel Cassidy

Three Simple Plays Across Advertising Studio & Google Customer Match for Ecommerce

The importance of utilizing your CRM data through Salesforce Advertising Studio and integrating it with your Google campaigns could not have a stronger use case than for an e-commerce brand. The possibilities are exciting and potentially endless - assuming you have your data in nice tidy rows, of... Read More

Marketing, Digital Advertising, Best Practices

Oct 13, 2016 By Alex Murray

5 Top Qualities That Make A Strong Salesforce Intern Candidate

Face it: looking for an internship can be tough. With little (and sometimes no) job experience and a small network, it’s challenging to make yourself stand out from the crowd. But it’s not impossible. We asked Salesforce’s Futureforce Recruiters, who make over 130 schools visits a year, how... Read More

Careers, Cloud

Oct 13, 2016 By Will Spendlove

Quote-to-Cash Rocked Dreamforce (with Ukuleles)

We can’t stop thinking about what an amazing experience Dreamforce 2016 was. For the Salesforce Quote-to-Cash team this was our very first Dreamforce as part of the Salesforce Ohana! Although many of us are multi-year Dreamforce veterans, this time it was different. For one thing, it was the debut... Read More

Quote-to-Cash

Oct 13, 2016 By Megan Pacella

5 Ways to Humanize Your Marketing Automation Emails

Marketing automation makes it easier to engage and nurture large numbers of prospects at the same time. This utility has contributed to its rapid rise in the B2B world. According to some sources, as much as 59 percent of Fortune 500 companies now use marketing automation. The problem is, sometimes... Read More

Marketing

Oct 13, 2016 By Deren Baker

Why It Shouldn’t Take 100 Days to Close a Lead

Good leads keep businesses up and running, but only 37 percent of companies respond to online leads within an hour. When prospects could be buying from competitors’ websites just as easily, an hour online might as well be a year. Dragging out these processes for 100 days — or more — doesn’t simply... Read More

Sales

Oct 13, 2016 By Aaron Agius

Taming Unmanageable Metrics: Separate the Important from the Noise

As your business grows and your marketing campaigns reach new heights, the sheer volume of data available at your fingertips can become overwhelming. Not only are you trying to juggle multiple inbound campaigns to measure results, but you also have to set and achieve goals while managing your sales... Read More

Analytics Cloud, Marketing

Oct 13, 2016 By Marta Lawrence

Three Steps for Eliminating the Silos between Service and Marketing for Better ROI

Identity theft is the fastest-growing crime in the United States. In fact, one in four people have experienced identity theft. For those of you that fall into the unlucky 25%, you know that mitigating the impact of this invasion is much more complicated than simply canceling credit cards and... Read More

Marketing, Customer Journeys, Cross-Channel Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Shift to Activity Driven Sales

Why Every Marketer Needs a Mobile-centric CRM Approach to Advertising

Three Simple Plays Across Advertising Studio & Google Customer Match for Ecommerce

5 Top Qualities That Make A Strong Salesforce Intern Candidate

Quote-to-Cash Rocked Dreamforce (with Ukuleles)

5 Ways to Humanize Your Marketing Automation Emails

Why It Shouldn’t Take 100 Days to Close a Lead

Taming Unmanageable Metrics: Separate the Important from the Noise

Three Steps for Eliminating the Silos between Service and Marketing for Better ROI

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First