May 25, 2017 By Deren Baker

5 Golden Rules of Good Data-Driven Marketing

Data-driven marketing, while a relatively new form of marketing, is here to stay. But not everyone is seeing its positive results yet. About 41 percent of marketers surveyed last year by Direct Marketing Association and Winterberry Group said their organizations’ revenue increased to some degree... Read More

Marketing, Analytics

Oct 13, 2016 By Deren Baker

Why It Shouldn’t Take 100 Days to Close a Lead

Good leads keep businesses up and running, but only 37 percent of companies respond to online leads within an hour. When prospects could be buying from competitors’ websites just as easily, an hour online might as well be a year. Dragging out these processes for 100 days — or more — doesn’t simply... Read More

Sales

Jun 22, 2016 By Deren Baker

5 Ways to Get an Accurate Customer Journey From Your Data

In the data-driven marketing industry, it’s easy to drown in information and be blind to the people behind the numbers. Had Allen Ginsberg been a data analyst, “Howl” might have read “I saw the best minds of my generation destroyed by ‘analysis paralysis’” instead of madness. Marketers can forget... Read More

Marketing, Mobile, Analytics, Customer Journey