360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 20, 2016 By Pip Morphet

5 Things to Reminisce Over (Or Wish You Hadn’t Missed) at the Salesforce U Lodge This Dreamforce

After all the planning, excitement, (a little worrying), and anticipation, I can’t quite believe that my first Dreamforce is over already. Although I did venture out a few times to see for myself the epic-ness that is Dreamforce, the majority of my time was spent in the Salesforce U Lodge,... Read More

Cloud, Dreamforce, Events, Learning

Oct 20, 2016 By Robert DeSisto

Why Have Thousands of Companies Selected Salesforce? It's the Value.

In the course of my nearly 20-year career I've collaborated with 1000s of customers making a CRM vendor selection, many involving Salesforce. Customers would often boil it down to two questions: “Salesforce is a higher price. Is it worth it?” “Why do customers pay a premium?” These are fair and... Read More

Cloud

Oct 20, 2016 By Lydia Colaresi

Been There, Done That: House of Blues' Adventures in Mobile Responsive Email Templates

We all know, have read, and been reminded that mobile is the new focus of email marketing and it's growing exponentially. The internet is flooded with content on 'Why You Should Design With Mobile In Mind', 'The Death Of The Desktop Experience', 'Mobile First Or You Are... Read More

Marketing, Email Marketing, Best Practices

Oct 19, 2016 By Jessica Thiefels

How Fitness Trackers Can Make Your Sales Team More Productive

A health-conscious work environment is becoming the norm for many companies, and for good reason. Organizations that successfully implement comprehensive wellness programs see positive business outcomes and create thriving work environments for their employees. In fact, a study done by Harvard... Read More

Sales

Oct 19, 2016 By Heike Young

6 of Ann Handley's Top Writing Tips for Marketers

If digital marketing increasingly depends on visuals and videos, does good writing still matter? Ann Handley, Chief Content Officer at MarketingProfs and Wall Street Journal best-selling author of Everybody Writes, makes a compelling case that it does. In fact, she says, “Writing is still very... Read More

Content Marketing, Marketing, Marketing Cloud

Oct 19, 2016 By Shelley Cernel

Boosting Sales Productivity with Sales Enablement and Analytics

Sales productivity is a challenge for almost every B2B organization. And the pressure to meet or surpass revenue goals is only increasing, with over half of sales teams expected to hit revenue goals that are at least 20% higher than the year before (Forbes). But when only 1/5 of your sales team... Read More

Sales

Oct 19, 2016 By Melinda Krueger

Retail Mobile Marketing: 2016 Trends & Best Practices for SMS Send Volume, Frequency, Timing and More!

It all started with a client request - what is the optimal SMS send frequency? To answer, I summarized 14 retail SMS programs from January through July, 2016. Most are in the apparel & accessories and department store categories, but there are a few outliers - sporting goods, home improvement... Read More

Marketing, Digital Marketing, Mobile Marketing

Oct 18, 2016 By Michael Peachey

Dreamforce '16 By the Numbers

Dreamforce '16 was incredible! Over 171,000 people, from 83 countries, registered to attend the largest gathering of Customer Trailblazers in San Francisco. We had over 15 million people joining us online, and for the first time, we hosted 125 viewing parties globally! We couldn’t have done any of... Read More

Cloud, Dreamforce, Events

Oct 18, 2016 By Heike Young

6 Ways to Improve Your Holiday Marketing in October

With every passing moment, we're getting closer to the biggest shopping season of the year: November and December. Marketers, we all know what that means — we've got plenty of items on our to-do lists to make sure customers sign up for our emails, follow us on social platforms, download our mobile... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Things to Reminisce Over (Or Wish You Hadn’t Missed) at the Salesforce U Lodge This Dreamforce

Why Have Thousands of Companies Selected Salesforce? It's the Value.

Been There, Done That: House of Blues' Adventures in Mobile Responsive Email Templates

How Fitness Trackers Can Make Your Sales Team More Productive

6 of Ann Handley's Top Writing Tips for Marketers

Boosting Sales Productivity with Sales Enablement and Analytics

Retail Mobile Marketing: 2016 Trends & Best Practices for SMS Send Volume, Frequency, Timing and More!

Dreamforce '16 By the Numbers

6 Ways to Improve Your Holiday Marketing in October

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First