360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 12, 2016 By Erin Sherbert

Is Your Uninspiring Office Culture Ruining Business?

Nothing sets the tone of your business more than your office culture. Think about it: If your employees are stifled, unappreciated, or worse — completely bored — then you can bet that will trickle down to your bottom line. So how can you, as the leader of your growing company, foster an environment... Read More

Small Business

Oct 12, 2016 By Jeffrey Hayzlett

How to Create Content that “Clicks”

Every marketer dreams of the day when their content goes viral. Everyone wants to be the person that develops that type of content for their campaign or company. The reality is, it probably won’t happen all that often, if ever. Marketers want their content to be liked, shared, talked about, and... Read More

Content Marketing, Marketing

Oct 12, 2016 By Heike Young

5 Things to Know About Snapchat Before Adding It to Your Marketing Strategy

Over the past few months, marketers have heard a lot about Snapchat and its takeover of social media audiences. If you haven't, check out my post 7 reasons why it's time for marketers to stop ignoring Snapchat. Maybe you're convinced that Snapchat can help you gain and secure the attention of... Read More

Marketing, Marketing Cloud, Social Media

Oct 12, 2016 By Maria Prados

Why Do Online Shoppers Pay The Way They Do?

Remember when consumers had just a few options for buying merchandise? Pre-internet, shoppers paid by cash, check or credit. Today, online shoppers have myriad digital options – one to suit virtually every demographic in every geography. Which raises the question: why do they pay that way?... Read More

Commerce, Retail Insights, Shopper Experience, Ecommerce

Oct 11, 2016 By Brandon Reynolds

Art, Cooking, Game Shows: Here's Where AI Has Already Shown Up

The Sony Computer Science Laboratory in Paris recently announced that researchers have created artificial intelligence capable of writing entire songs. This development adds “musician” to AI’s resume. It also builds on the recommendation engines that power Spotify, Pandora, and iTunes, so we’re not... Read More

IT, Artificial Intelligence

Oct 11, 2016 By Emily Stanford

4 Things Businesses are Doing to Make Customer Service Agents Find New Careers

Customer expectations are continuously rising, in part because a few leading companies are delivering stellar service via a range of channels. As a result, consumers want this level of fast, personalized service at all times. However, according to the CCMC’s National Rage Study, companies are... Read More

Customer Service, Service Cloud

Oct 11, 2016 By Celia Bass

User Adoption: Your Route to Success with Salesforce.

As an Education Architect in EMEA, I often hear people say, “We don’t need a user adoption plan, our project is already well-organized and will be easy to implement.” Although you may think this is true, let me share a story about why user adoption IS critical to your success with Salesforce - no... Read More

Cloud, Learning

Oct 11, 2016 By Charlie Isaacs

How IoT and AI will Disrupt Customer Satisfaction Measurement

Measurement of true customer satisfaction has always been the Holy Grail of customer experience. Sure, there are several methods currently in use, including net promoter scores (NPS), customer effort scores, and customer satisfaction scores (CSAT). Typically these approaches are fed by customer... Read More

IT, Artificial Intelligence, IoT

Oct 10, 2016 By Rosy Callejas

Improving Response Time on Business Opportunity Leads

When it comes to securing leads, time is of the essence. Despite this, many businesses are failing to respond to their potential customers quickly. Here are some tips and tools to help you reduce your response time when contacting business opportunity leads.... Read More

Sales

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Is Your Uninspiring Office Culture Ruining Business?

How to Create Content that “Clicks”

5 Things to Know About Snapchat Before Adding It to Your Marketing Strategy

Why Do Online Shoppers Pay The Way They Do?

Art, Cooking, Game Shows: Here's Where AI Has Already Shown Up

4 Things Businesses are Doing to Make Customer Service Agents Find New Careers

User Adoption: Your Route to Success with Salesforce.

How IoT and AI will Disrupt Customer Satisfaction Measurement

Improving Response Time on Business Opportunity Leads

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First