360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 08, 2016 By Andy Simmons

How is AI Transforming Customer Journeys and Marketing?

Let's face it: Artificial intelligence is an intimidating topic for most of us. Perhaps that's due to Hollywood depictions or doomsday prognosticators, but I suspect it's mostly attributable to a lack of understanding. It all seems so, well...futuristic. But what if I told you AI is... Read More

Marketing, Customer Journeys, Marketing Automation

Nov 07, 2016 By Ben Delk

Rainbow Recap: Outforce and Equality at Dreamforce 2016

Dreamforce has come and gone once again. The Salesforce community welcomed over 171,000 customers, partners, and employees to our home in San Francisco who represented all kinds of backgrounds, geographies, cultures, and nearly every color of the proverbial rainbow. As is customary, the week was... Read More

Cloud, Dreamforce, Events

Nov 07, 2016 By Suchin Rengan

Driving Customer Advocacy through Social Identities

As part of driving business revenue and growth, organizations have realized that loyalty plays an important factor. However, just retaining loyal customers isn't fueling accelerated growth. Organizations need to leverage their loyal base to attract new customers by building ambassadors and... Read More

Cloud, Social Media

Nov 07, 2016 By Lisa Henderson

How Salesforce Cloud Services is Like Having Rocket Skis

What is Cloud Services? I'm glad you asked! Let’s imagine that you’re an avid skier. Naturally, you buy the best pair of skis on the market. Olympians have these skis! You take them up the mountain and you fly down the slopes; the skis slicing through the snow like butter. You reach the bottom and... Read More

Cloud, Cloud Services

Nov 07, 2016 By Joanna Beerman

A Service Leader’s Quick Guide to Hiring for the Holiday Rush

The most wonderful time of the year for shoppers is right around the corner. The first day of November marks the first day of the official holiday season, the busiest time of year for most retail operators. For many retail players, such as brands operating jewelry, department, consumer electronics,... Read More

Customer Service, Retail

Nov 07, 2016 By Peter Doolan

Democratizing Digital Transformation, One Customer at a Time

There’s no doubt customers today want all of their interactions with brands to mirror the best experiences they’ve received anywhere, whether booking airplane tickets on their phones or pre-ordering meals online. This demand for personalized and intelligent experiences, instantaneous answers and... Read More

Cloud, Leadership, News

Nov 07, 2016 By Blake Miller

Secrets to Growing Your Subscriber Count with Landing Pages

Email is a powerful tool that's maintained its popularity among marketers for its ROI-generating abilities. Nearly half of marketers surveyed in the Salesforce 2016 State of Marketing Report credit email for directly contributing to their bottom line. To make the most of this essential channel,... Read More

Marketing, Email Marketing, Strategy

Nov 05, 2016 By Jody Kohner

How and Why Salesforce Took the Day Off to Be Mindful

Look at me: calm, focused and refreshed! Earlier this week, Salesforce gave all of our employees the opportunity to take a day to stop and center themselves at our second annual Day of Mindfulness. The day included an interactive workshop (designed by Wisdom Labs) to help employees explore simple,... Read More

Cloud, Leadership

Nov 05, 2016 By Hilary Givens

CRM & Advertising: Better Together

CRM data plus advertising is a powerful combination. Ads personalized with your customer data mean better customer experience and ultimately relationship with your brand. If we know what our customers like, where they spend their time, what enjoy doing... shouldn't we position our advertising... Read More

Marketing, Digital Advertising, Industry Report

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How is AI Transforming Customer Journeys and Marketing?

Rainbow Recap: Outforce and Equality at Dreamforce 2016

Driving Customer Advocacy through Social Identities

How Salesforce Cloud Services is Like Having Rocket Skis

A Service Leader’s Quick Guide to Hiring for the Holiday Rush

Democratizing Digital Transformation, One Customer at a Time

Secrets to Growing Your Subscriber Count with Landing Pages

How and Why Salesforce Took the Day Off to Be Mindful

CRM & Advertising: Better Together

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First