360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 04, 2016 By Steven Herod

Insights from a Salesforce CTA, 16x Certified, Who Passed 6 Architect Exams in 1 day!

My Salesforce Certification journey can be summarized in two words: Opportunity and Intent. Opportunity came 6 years ago at a job interview with a consulting firm that was starting a Salesforce practice. I was asked if I would be interested in being one of its formative members. Obviously, being a... Read More

Cloud, Learning

Nov 04, 2016 By Devon McGinnis

Customers Are Willing to Swap More Data for Personalized Marketing

New research from the “State of the Connected Customer” report shows that customers' attitudes about data sharing are changing. More consumers are willing to give their data to trusted companies in exchange for personalized experiences. However, many marketers aren't yet equipped to capitalize on... Read More

Cloud, Marketing

Nov 04, 2016 By Aaron Agius

Why You Should Ignore Influencer Marketing and Become an Influencer Yourself

It’s taken over, but far from being a buzzword or passing fad, it seems to have staying power and serious credentials. Consumers are increasingly looking to social media for practically everything, and they turn to the people that lead and command on each platform — the influencers — for advice,... Read More

Marketing

Nov 04, 2016 By Kim Honjo

Killer AI and Lovable Robots: Test Your AI Film Knowledge

Humans have had a fascination with artificial intelligence (AI) for longer than you probably realize. While the term ‘artificial intelligence’ is relatively new, the concept of non-humans or artificial creatures coming to life traces back to Greek mythology and even earlier. By the 19th century,... Read More

IT, Artificial Intelligence

Nov 04, 2016

The Myth of the Handoff in Account Based Sales Development

In the traditional demand gen model, there’s a clear distinction between where marketing ends and sales begin. And traditionally, there’s a lot of confusion, miscommunication, and even conflict during this crucial period when marketing is handing off the lead to the sales team. If you’re not... Read More

Sales

Nov 04, 2016 By Lisa Henderson

Cloud Services Top Takeaways from Dreamforce 2016

Now that the Dreamforce dust has settled, we're looking back on our top takeaways from DF16! Cloud Services is here to help you achieve business value faster and unleash the power of your Salesforce investment. We provide prescriptive advice, best practices, and experts at every stage of your... Read More

Cloud, Dreamforce, Events

Nov 04, 2016 By Ubbo Maagdenberg

Why Every CMO Needs to Think about Transparency

Most CMOs think they have their marketing and media spend under control. But do they? Generally speaking, this budget is spread across various suppliers, each working with their own, different systems and all reporting on the basis of their own KPIs and objectives. Technology marketers have long... Read More

Marketing, Digital Marketing, Best Practices

Nov 03, 2016 By Marc Wayshak

6 Keys to Prospecting Emails That Get a Response

Have you been using emails to reach your prospects? If so, what sort of response have you seen? Chances are, many of your emails go unanswered. Business owners and CEOs are busy people with a steady stream of incoming emails. If you can’t engage them quickly, they’ll delete your before they even... Read More

Sales

Nov 03, 2016 By Mike Micucci

Lightning Partner Community: Empower Partners to Sell Smarter and Faster

Today, Community Cloud launches Lightning Partner Community, delivering a fast and intelligent solution for companies looking to accelerate sales from their partner ecosystem. Lightning Partner Community enables businesses to arm resellers, franchisees, channel teams and more with the same tools... Read More

Community Cloud, Sales, Lightning

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Insights from a Salesforce CTA, 16x Certified, Who Passed 6 Architect Exams in 1 day!

Customers Are Willing to Swap More Data for Personalized Marketing

Why You Should Ignore Influencer Marketing and Become an Influencer Yourself

Killer AI and Lovable Robots: Test Your AI Film Knowledge

The Myth of the Handoff in Account Based Sales Development

Cloud Services Top Takeaways from Dreamforce 2016

Why Every CMO Needs to Think about Transparency

6 Keys to Prospecting Emails That Get a Response

Lightning Partner Community: Empower Partners to Sell Smarter and Faster

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First