360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 01, 2016 By Rohan Ayyar

Romancing the Customer: 5 Tips for Intimate Brand-Customer Relationships

Regardless of what products or services your business offers, chances are, there are a million other brands selling the same stuff by running similar promotion campaigns. So how do you go about setting yourself apart from competitors? According to an article on ISPO, 90% of purchasing decisions are... Read More

Marketing

Dec 01, 2016 By Bhusha Mehta

The Art and Science of Executing Innovation Strategy for Enterprises

As a program executive with Salesforce, I am fortunate to be at the forefront of driving innovation and transformation for our most ambitious enterprise customers. As I continue my journey, I wanted to share a few key observations on the art and science of executing an innovation strategy for... Read More

Cloud, Innovation, Leadership

Dec 01, 2016 By Adam Winograd & Yoav Hornung

End-of-Year Video Ideas That Pack A Punch

The end-of-year always represents an interesting time for anyone in the tricky position of managing and planning marketing budgets. You’re often stuck between planning for the next year and with using all the available marketing dollars you may have left before the end of the current year. One... Read More

Marketing, Video Strategy, Online Marketing

Dec 01, 2016 By Jeff Barnett

Salesforce Predicts: Commerce in 2017

One would be hard pressed to think of an industry that is changing more rapidly and profoundly than retail. Most could not imagine, for example, even three to five years ago, that a self-driving truck would make the world’s first autonomous delivery. Against this backdrop, our global subject matter experts weigh in with Salesforce Predicts: Commerce in 2017.... Read More

Commerce, Retail Insights, Thought Leadership

Dec 01, 2016 By Rebecca Otis Leder

7 Trends: 2017 Digital Marketing and Tech Outlook

While some are preparing their New Year's Resolutions, others have already begun hustling with their 2017 marketing plans and budgets. What are your new business and marketing goals? Where should you spend? Where should you focus your promotional efforts and campaigns? What are the latest... Read More

Marketing, Digital Marketing, Industry Report

Nov 30, 2016 By Bob Marsh

Why Managing Sales Performance Means Measuring Activities

You can’t manage salespeople around revenue. There, I said it. Before you decide I’m crazy, take a look at this Harvard Business Review article explaining that 83% of metrics used on sales dashboards are unmanageable, including revenue. This data comes from researchers at Vantage Point Performance,... Read More

Sales

Nov 30, 2016 By Heike Young

New Research: 2017's Most Successful Content Marketing Tactics

If learning more about B2B content marketing trends is on your priority list, you’re in luck. The Content Marketing Institute (CMI) has recently put out its Annual B2B Content Marketing Report, previewing the outlook and top trends for 2017. The report, now in its seventh year, is full of highly... Read More

Content Marketing, Marketing, Marketing Cloud

Nov 30, 2016 By Sati Hillyer

What Mobile Video Trends are Telling Us and Why They Matter to You

There are two words you may be sick of hearing by now; “Mobile” and “Video.” It’s no secret that mobile video is now one of the most vital media touch points. It has officially opened up a new door for businesses to not just reach consumers, but other businesses as well. Video itself has found... Read More

Customer Service, Marketing, Mobile, Sales

Nov 30, 2016 By Suchin Rengan

Is This Two-Factor Authentication Solution Right for Your Business?

As businesses strive to increase security measures to protect their systems and data, one important capability that has emerged is two-factor authentication. In a recent survey more than 66% of enterprises are adopting stronger authentication means beyond user names and password. Using two-factor... Read More

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Romancing the Customer: 5 Tips for Intimate Brand-Customer Relationships

The Art and Science of Executing Innovation Strategy for Enterprises

End-of-Year Video Ideas That Pack A Punch

Salesforce Predicts: Commerce in 2017

7 Trends: 2017 Digital Marketing and Tech Outlook

Why Managing Sales Performance Means Measuring Activities

New Research: 2017's Most Successful Content Marketing Tactics

What Mobile Video Trends are Telling Us and Why They Matter to You

Is This Two-Factor Authentication Solution Right for Your Business?

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First