360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 05, 2016 By Melinda Krueger

4 Redeeming Coupon Tips for Mobile Retail Marketers

Consumers love coupons. Coupons make customers more likely to visit a store, increase basket size, close the deal if they are wavering, generate loyalty and build brand awareness. (For all the facts, see this great research by Sucharita Mulpuru of Forrester Research and RetailMeNot.) According... Read More

Marketing, Digital Marketing, Mobile Marketing

Dec 02, 2016 By Devon McGinnis

Please Take My Data: Why Consumers Want More Personalized Marketing

Research shows that consumers are hungry for more personalized marketing — and I am a real-life example. As a working mom with two young kids, I have limited time. No surprise there. I don’t have hours to surf the web to buy their clothes. And actually wrangling everyone into the car to visit a... Read More

Marketing

Dec 02, 2016 By Jeffrey Hayzlett

4 Ways to Create a Buzz on Social Media, the ‘Hamilton’ Way

By now, you may have heard about this show on Broadway called “Hamilton,” based on that guy on the ten-dollar bill, and Founding Father, Alexander Hamilton. The show ran the table at this year’s Tony Awards with 11 wins and has managed to recoup the $12.5 million invested, only a few weeks after... Read More

Marketing, Social Media

Dec 02, 2016 By Deborah Sweeney

Three Small Businesses You Can Start This Holiday Season

The holidays aren’t just for eight nights of presents or milk and cookies for Santa, it can also be a great time to start a side hustle. The holidays are an expensive time of year! Building a business around the holiday hubbub is a good way to make some extra cash. Here are three businesses you can... Read More

Cloud

Dec 02, 2016 By Ross Hamer

How to Engage Millennials on Mobile (Not Just Kittens and Corgis)

We are all well aware of millennials. Every article written in the past couple of years seems to be about them. I am one; you are one; crikey, the person next to you might even be one too. And yet marketers are still intimidated by these supposedly smart, self-absorbed creatures with the attention... Read More

Marketing, Mobile

Dec 02, 2016 By Joanna Beerman

Four Retail Trends You Need to Know

‘Tis the season for 2017 predictions. Although most retailers are heads down during the busy holiday season, the nagging thought of what’s in store for the industry next year is never far from their minds. Enter the National Retail Federation’s Big Show. Every year, NRF kicks off the year with... Read More

Cloud, Retail

Dec 02, 2016 By Hilary Givens

A New Era of Media Consumption

This coming year will mark a significant milestone in Germany in terms of how media is consumed. For the first time, digital media time spent will surpass TV time spent. German adults will are forecasted to spend 3 hours and 44 minutes a day online (desktop, laptop, mobile) and 3 hours and 38... Read More

Marketing, Digital Advertising, Industry Report

Dec 01, 2016 By Bob Stutz

Cyber Monday Loses Digital Crown to Black Friday

Black Friday and Cyber Monday, the focal points of the holiday shopping season, are now past us. Marketers and retailers have activated their strategies in an effort to win the attention — and wallets — of today's connected customers. More than ever, brands are tailoring efforts to the individual... Read More

Marketing, Marketing Cloud, Retail

Dec 01, 2016 By Alex Murray

Futureforce Welcomes the 2016 Historically Black Colleges and Universities Innovation Summit to Salesforce

At Salesforce, we believe diversity and inclusion at all levels is critical to our business. This is especially true within our Futureforce University Recruiting Program, where we are hiring the future leaders of our company. On November 18, the Futureforce team partnered with the United Negro... Read More

Careers, Cloud, Innovation

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

4 Redeeming Coupon Tips for Mobile Retail Marketers

Please Take My Data: Why Consumers Want More Personalized Marketing

4 Ways to Create a Buzz on Social Media, the ‘Hamilton’ Way

Three Small Businesses You Can Start This Holiday Season

How to Engage Millennials on Mobile (Not Just Kittens and Corgis)

Four Retail Trends You Need to Know

A New Era of Media Consumption

Cyber Monday Loses Digital Crown to Black Friday

Futureforce Welcomes the 2016 Historically Black Colleges and Universities Innovation Summit to Salesforce

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First