360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 06, 2016 By Andrew Gothelf

10 Exciting Wins for Salesforce Customers Using Apps

Salesforce customers consistently share how AppExchange apps help them blaze trails across their businesses. We hear anecdotes of efficiency gains, increased revenue, and improved quality of life for employees. But we also seek the tangible metrics that stem from the installation of apps. On our... Read More

Apps, AppExchange, Cloud

Dec 06, 2016 By Kim Honjo

Ten Quotes From the Dreamforce ‘16 Keynote to Get Inspired By

Every year professionals from all over the world come together to attend the largest tech conference in the world: Dreamforce. Some of them are first-timers, looking to learn more about Salesforce, the cloud, and how to leverage technology to connect with customers. Others are long-time attendees... Read More

Dreamforce, Events, Innovation, Customer Experience, Artificial Intelligence

Dec 06, 2016 By Tracy Windeknecht

Gamification and Business: My Name is Tracy, and I am a Gamer.

I am a 5-Star GM and former Paizo Venture Captain. Not just a “Pokemon Go on my phone” type of gamer, but the person who has shopped online to order specific Pokemon cards to perfect my deck. I still remember playing an Atari at my neighbor’s house when I was a kid, too young to understand how... Read More

Cloud, Learning

Dec 06, 2016 By Matthew Hutchison

Why My B2B Sales Team Ignored My Marketing Content

Ready to cringe B2B marketers? It's estimated that 60 to 70% of the content produced by B2B marketing departments doesn't get used. At one point in my career, I would have said, "Thank goodness that doesn't apply to me!" But then I discovered that much to surprise, I was in the... Read More

Marketing, Digital Marketing, B2B Marketing

Dec 05, 2016 By Alyssa Arvin

Salesforce Raises Over $2 Million for Light the Night!

This past year, I was a part of something incredible. I was a co-captain alongside Ali Bickel and Kathleen McKinnon for Salesforce’s Light the Night Tech & Products team. Our fearless International Light the Night Captain, John Greene, challenged a room of Salesforce leaders to help him raise... Read More

Cloud, Foundation

Dec 05, 2016 By Robert DeSisto

What New Research Tells Us About Customer-Centric Sales

With unprecedented access to information at their fingertips at all times, customers are now in complete control of their buying journeys — browsing, communicating, and purchasing wherever and whenever they desire. The sum of this shift doesn’t merely amount to a highly-informed customer base that... Read More

Sales

Dec 05, 2016 By Chris Jacob

Supercharged Lead Generation for your Sales Teams

It’s Q4 for most salespeople and often the biggest quarter of the year. It can be the difference between lots of money and a great end of year season with the family, or in the worst cases, hunting for a new role at the start of the new year for missing a target. The secret to a great Q4 sales... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Dec 05, 2016 By Lauren Keys

How to Treat Employees like Customers on a Journey Toward Retention

Recently, I’ve spoken with a few different companies seeking to change the way businesses hire new staff members, and while each company offers a slightly different product to make recruiting easier, the underlying message was the same: Businesses need to take proactive steps to hire and retain top... Read More

Careers, Cloud, Leadership

Dec 05, 2016 By B2B Commerce Team

CloudCraze: Tales of a Hybris Convert (Part 1)

As a commerce professional who spent the last five years working at digital agencies implementing Hybris projects, an all too common question I heard from clients was: “This all sounds great, but when can we actually get in and do something?” And for the better part of those five years, my team and I were... Read More

Commerce, B2B Commerce

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The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

10 Exciting Wins for Salesforce Customers Using Apps

Ten Quotes From the Dreamforce ‘16 Keynote to Get Inspired By

Gamification and Business: My Name is Tracy, and I am a Gamer.

Why My B2B Sales Team Ignored My Marketing Content

Salesforce Raises Over $2 Million for Light the Night!

What New Research Tells Us About Customer-Centric Sales

Supercharged Lead Generation for your Sales Teams

How to Treat Employees like Customers on a Journey Toward Retention

CloudCraze: Tales of a Hybris Convert (Part 1)

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First