360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 30, 2020 By Carolyn Warsham

How to Calm Anxiety and Stress With Wellness Innovator Arianna Huffington

“We are living in a metaphorical hurricane,” says Thrive Global and Huffington Post founder Arianna Huffington. “But even in the middle of the most ferocious hurricane, there is a place of calm.” In this video, the first in her weekly wellbeing-focused series for Salesforce, Huffington shares three... Read More

Future of Work, Leading Through Change, Salesforce Ohana

Mar 27, 2020 By Mark Abramowitz

What You Can Do In One Hour to Enhance Your Self-Service

Customers are visiting FAQ pages more frequently, signing into customer portals regularly, and reaching out across all channels for help in navigating the uncertainty during the coronavirus pandemic. As your team works day in and day out to make your customers feel supported and cared for, your... Read More

Digital Transformation, Customer Service, Service Cloud, Leading Through Change, Service

Mar 25, 2020 By Adriana Bourgoin

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation

Mar 24, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 23, 2020 By Suha Saya

How This 6-Person Company Focuses on Every Customer

Fourteen years ago, Bernard and Stephanie Morgan started a company with a cardboard table and two spare laptops in their garage. Their small business, ICS+, focuses on customized software for building automation systems. For example, think of a universal remote, but for a building. Bernard and... Read More

Customer Engagement, Small Business

Mar 20, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud

Mar 20, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

Mar 20, 2020 By Mandy Febus

3 Tips for Digitally Transforming Your Lead-to-Cash Process

Valpak, a Salesforce customer, wrote this article. I’m an accidental admin. I didn’t set out to learn Salesforce — it just happened. I was first introduced to Salesforce 15 years ago at my first job out of college. The IT team there had installed it as a sort of set-it-and-forget-it tool. I... Read More

Digital Transformation, Sales, Sales Cloud, Quote-to-Cash, Guest Blog

Mar 18, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

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How To Create a Customer-Centric Experience

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Calm Anxiety and Stress With Wellness Innovator Arianna Huffington

What You Can Do In One Hour to Enhance Your Self-Service

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

How to Turn an In-Person Event Into a Compelling Virtual Experience

How This 6-Person Company Focuses on Every Customer

How to Maintain Customer Relationships While Working Remotely

How to Keep Your Commerce Site Running in a Time of Crisis

3 Tips for Digitally Transforming Your Lead-to-Cash Process

How to Communicate With Customers During Times of Crisis

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First