360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 08, 2017 By Rick Kenney

Shopping Index: Ecommerce Outside the U.S.

We’re taking our Salesforce XChange conference to Europe next week – Copenhagen, to be precise. Our latest Shopping Index, which includes Australia/New Zealand (ANZ) for the first time, uncovers some interesting nuggets of digital shopping activity outside the US.... Read More

Commerce, Retail Insights, Global Commerce, Shopping Index

Jun 08, 2017 By Michael Kostow

Revolutionizing B2B Sales and Marketing with Einstein Account-Based Marketing

If you're a B2B sales or marketing professional, account-based marketing (ABM) isn't new to you. You've likely employed ABM strategies in order to better target valuable account leads with precision, and at scale. What is new, however, is that marketing technology has caught up, and it can now more... Read More

Marketing, Marketing Cloud, News, Einstein, Artificial Intelligence

Jun 07, 2017 By Julie Rousseau

What Retail Organizations Can Learn From the Military

Companies have long turned to the military for inspiration for their organizational design, but they only copied the obvious half: hierarchy. That was enough to get by in the past, but it is now time to look closer at the real source of an army’s effectiveness.... Read More

Commerce, Unified Commerce

Jun 07, 2017 By Tal Frankfurt

How Businesses Must Adapt to a 21st Century Workforce

From self-driving cars to personalized marketing journeys, the world is changing and it is changing fast. In many industries the most highly demanded positions did not exist ten or even five years ago. With such a rapidly evolving employment landscape, the ability to anticipate and prepare for... Read More

Cloud, Careers, Leadership

Jun 07, 2017 By Heike Young

4 Practical, Actually Doable Tips for SEO in 2017

When you think SEO, do you think possibly sinister, keyword-stuffing, black-hat tactics from the early 2000s? It's time to rethink what you know about SEO — because search remains an incredibly powerful tool for brands of every size and industry. Regardless of whether you're a marketer for a local... Read More

Marketing, Marketing Cloud

Jun 07, 2017 By Reuben Yonatan

5 Outdated Customer Service Techniques That Are Hurting Your Business

Advancing technology has somewhat altered the expectations of customers. While service agents are more equipped than ever to deal with the more demanding modern day customer, some contact centers still foster anachronistic techniques that ultimately hurt their business. Here are just a few of those... Read More

Customer Service

Jun 07, 2017 By Keith Block

As Companies Transform Around the Customer, Salesforce Climbs Fortune 500 List

For the third year in a row, Salesforce has risen up the ranks of the Fortune 500—the official list of the largest corporations in the United States by revenue. This year, we reached #326, up from #386 in 2016. This is an incredible achievement for a company that started just 18 years ago in an... Read More

News, Leadership, Innovation

Jun 07, 2017 By Joshua Newman

Salesforce ‘2017 Connected Patient Report’: Payers and Pharmaceutical Firms Earn Patient Trust, Early Days for AI

Americans have a complicated relationship with the healthcare industry. While the political debate around how best to structure health payments and quality of care rages on, U.S. citizens are experiencing remarkable shifts in how they find and receive care, communicate with their providers and... Read More

News, Research, Health Cloud

Jun 06, 2017 By Tony Prophet

"Proudly Me": What it Means to Bring Your Authentic Self to Work

June is LGBTQ Pride Month, a time when we celebrate and honor the LGBTQ community around the world. Equality is a core value at Salesforce and we are deeply committed to driving positive change within our company and across the communities we serve. A big part of that value is the right for every... Read More

Careers, Leadership

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Shopping Index: Ecommerce Outside the U.S.

Revolutionizing B2B Sales and Marketing with Einstein Account-Based Marketing

What Retail Organizations Can Learn From the Military

How Businesses Must Adapt to a 21st Century Workforce

4 Practical, Actually Doable Tips for SEO in 2017

5 Outdated Customer Service Techniques That Are Hurting Your Business

As Companies Transform Around the Customer, Salesforce Climbs Fortune 500 List

Salesforce ‘2017 Connected Patient Report’: Payers and Pharmaceutical Firms Earn Patient Trust, Early Days for AI

"Proudly Me": What it Means to Bring Your Authentic Self to Work

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First