Confess, you really don't read the "fine print" when you sign up to receive emails from your favorite brands, do you? Me either...I typically subscribe quickly because I'm anxious to receive whatever awesome offer they dangle in front of me in exchange for my email address. And the...
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Sharks have come a long way.
The earliest sharks evolved more than 400 million years ago — before insects, mammals, or dinosaurs.
They survived five mass extinctions and looked pretty weird (image credit: Dorling Kindersley/Getty Images via Discovery.com):
But longevity has made the shark brand...
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You may have heard last week that currency exchanges rates for the British Pound took a major dip due to Brexit. Understanding how economic changes in a market like the U.K. relates to advertising is important for planning your budgets. So for this week’s advertising insights, we compare global GDP...
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Ask Americans the significance of April 15, and most will be quick to tell you it's the deadline for filing tax returns. What if you inquire about the importance of November 1, 2016? Despite its impact on every citizen, few who work outside of health insurance or human resources know that...
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If you're marketing plant-based protein, I suspect a few things would be true:
Your brand will be somewhat polarizing. You'll have vocal naysayers and superfans alike.
Many people won't get it right away, and education will be required.
Word of mouth from real customers will be a critical...
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Let’s face it, we often say we’re not - but B2B Marketers are magicians. We can pull a white paper out of a hat, and saw bounce rates in half. We can juggle blogs and e-Books, and make leads appear out of thin air, and one of our greatest tricks is turning one piece of content into three, or six,...
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Today’s customer is constantly connected to their devices, social media, email, and the web. A single common thread — content — keeps them interested and engaged. High-performing marketing teams know that their marketing strategies must support and engage their customers with cross-channel content...
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I'll wager that if you ask 100 marketers to define 'personalization' you'll receive any 100 different opinions. Perhaps that's one of the reasons so many brands struggle to deliver the 1-to-1 experiences the majority of today's consumers expect.Consider that according to...
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Early this week, Instagram announced that it has half a billion monthly active users. Of that 500 million (80% outside of the U.S.), 300 million log onto the app daily, sharing 95 million photos a day and tapping the “like” button 4 billion times daily.
These are massive numbers. But let’s put that...
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