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Steve Sobel
Steve Sobel is the Global Media and Communications Industry Go-To-Market Lead for Salesforce where he is charged with account support for some of the world’s most prominent media and communications organizations spanning broadcasting, publishing, business information, entertainment and new media.
Media companies — whether new entrants or traditional player in the publishing, broadcast and film space — are in a full-on war for consumer attention. Winners have been successful by doubling down on creating personalization strategies that drive relevance, monetizing assets across channels that...
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There's no denying that consumers' media habits have fundamentally changed. In fact, more media consumers say they watch some type of video via computer or smartphone than an actual TV. Changing consumer behavior, coupled with new media companies like Hulu, Amazon and Spotify that cater to it, are...
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Digital has fundamentally and forever altered the print publishing business. Publishers who did not adapt their business models, products and processes to the emerging demands of their consumers are struggling—some even have vanished. Ten years ago or even less, these publishers were certain that,...
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This is going to be a big year for media.
We’ve got the Olympics. The United States presidential election. The Euro 2016 football championships. The fallout from Brexit. You name it, it’s happening. And advertising revenue is set to boom this year. Global ad expenditure will be up by almost 5...
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