Oct 03, 2016 By Kyle Graden

Dreamforce Showcases how CRM Connects to Advertising in a Whole New Way

in Marketing, Digital Advertising, Events

Advertising is a hot topic at Dreamforce this year. In the coming days, our partners (Google, Facebook, and LiveIntent) will show attendees how to make advertising smarter and even more of a 1-to-1 marketing channel. Hot topics will include how to activate data from all customer interactions--including email mailing lists, e-commerce transactions, customer service cases, and B2B sales pipeline to drive leads and boost return on ad spend.

Use this Dreamforce Trail map for Marketing - Advertising Edition to build four perfect days of advertising bliss and make sure to enroll in our partner sessions:

Amplify your Google Ads with Customer Data

Want to make your advertising across search, YouTube, Gmail more effective? Then this session is for you! Cedric Dupont, Product Manager at Google, will discuss how Google Customer Match enables you to build custom campaigns with tailored ads and audience exclusions that reach your highest-value customers when it matters most. With Advertising Studio's integration with Google Customer Match, brands can increase their search advertising bids to high value customers to ensure that the brand ads are front and center if your customers search for things that you sell. At the same time, brands could use exclusion targeting to suppress ads people who have had a negative customer service interaction.

Dreamforce attendees register here for our session with Google.

Use Facebook & Salesforce Together to Create a Lead Generation Machine

Facebook Lead Ads are a powerful tool that help marketers overcome the challenges of reaching the right audiences and capturing intent from every potential customer. Hear from Douglas Weiss, Product Growth Team Manager at Facebook, about our newly expanded partnership for Lead Ads. At DMExco we announced brands can now connect their customer acquisition campaigns with these ads directly into Sales Cloud so that sales teams can manage lead pipeline directly. In that announcement, Will Platt-Higgins, VP of Global Accounts for Facebook, said "Lead Ads help businesses efficiently reach and capture intent from every person interested in their services, and this integration with Sales Cloud makes it easy to follow up, gain new customers and manage those relationships."

Dreamforce attendees register here for our session with Facebook.

Reach Customers with Advertising in Premium Email Publishers with LiveIntent

Jason Kelly, President of LiveIntent, will talk about how marketers can take customer email addresses that they already have to reach more customers in the email channel, more often, without actually having to send more email. Sound like magic? It works by leveraging the power of your data stored in Salesforce Marketing Cloud to target ads in third party email newsletters.