It's not uncommon these days to have a marketing team huddled around a conference table applying their best creative thinking to figure out the next big brand message that will cast a wide net over a sea of potential customers.
Part of that meeting might include a discussion of how this campaign...
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Marketers talk about mobile as the future of marketing all the time. We fully acknowledge that customers carry their smartphones with them everywhere; that mobile devices drive more traffic to websites than desktops; and that mobile owns a greater portion of email open rates.
Yet many mobile...
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Let's face it: Artificial intelligence is an intimidating topic for most of us. Perhaps that's due to Hollywood depictions or doomsday prognosticators, but I suspect it's mostly attributable to a lack of understanding. It all seems so, well...futuristic.
But what if I told you AI is...
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Email is a powerful tool that's maintained its popularity among marketers for its ROI-generating abilities. Nearly half of marketers surveyed in the Salesforce 2016 State of Marketing Report credit email for directly contributing to their bottom line.
To make the most of this essential channel,...
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CRM data plus advertising is a powerful combination. Ads personalized with your customer data mean better customer experience and ultimately relationship with your brand. If we know what our customers like, where they spend their time, what enjoy doing... shouldn't we position our advertising...
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New research from the “State of the Connected Customer” report shows that customers' attitudes about data sharing are changing. More consumers are willing to give their data to trusted companies in exchange for personalized experiences. However, many marketers aren't yet equipped to capitalize on...
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It’s taken over, but far from being a buzzword or passing fad, it seems to have staying power and serious credentials. Consumers are increasingly looking to social media for practically everything, and they turn to the people that lead and command on each platform — the influencers — for advice,...
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Most CMOs think they have their marketing and media spend under control. But do they? Generally speaking, this budget is spread across various suppliers, each working with their own, different systems and all reporting on the basis of their own KPIs and objectives.
Technology marketers have long...
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Marketers spend countless hours planning email campaigns, honing copy, and creating elegant designs. Yet the most important aspect of email campaign success remains the subscriber list. Everything hinges on reaching the right audience.
Below are 20 actionable tactics that attack email list building...
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