What do Zappos, Apple, Starbucks and Mercedes all have in common? Each has mastered the art and science of customer experience management.
As consumers, that probably doesn't come as a surprise. We've all become highly adept at recognizing and rewarding brands that exceed our expectations...
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Early on in my career, I worked in the financial sector on Wall Street. While there were many perks to the job, there was also no freedom, no personal satisfaction, and no vision. I felt I was just a number, doing nothing and achieving nothing. I was depressed and I hated it. After less than a...
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At Dreamforce ’16, marketers got a close-up view of the current state of marketing — the latest trends, newest channels, and most mind-blowing stats that marketers will be talking about as we head into 2017.
In the Marketing Cloud Lodge and at the 100+ marketing breakout sessions, marketers...
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Digital marketing continues to evolve at breakneck speed. The pace of change shows no sign of slowing - making it challenging for companies of all sizes to stay abreast. This is especially true for small and mid-size businesses (SMBs) which simply cannot afford costly mistakes or missteps.
For many...
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Marketing is a game of layers requiring an effective mix of channels. For example, a social ad may lead to a blog on your website, which prompts a download, which in turn triggers a welcome email. By utilizing targeted messaging via one channel, and following that up with additional messages...
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Word-of-mouth is a very effective form of marketing. It’s not only trusted by your customers, but is also most likely to drive sales for your company. When employee advocates reach their personal followers with your company’s message, they are actually performing digital word-of-mouth...
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These days, almost every time I open Instagram or peruse brands' content on Snapchat, I notice influencer marketing. Its prevalence has surged over 2016, and I think 2017 will be the year we see this tactic and term hit the mainstream.
Influencer marketing is when companies partner with digital...
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We're all fans. Whether you're passionate about your college team or the big leagues, the way we show our passion is by wearing our team's colors. LIDS is in the business of making that connection between fans and their teams. With hundreds of stores, a global e-commerce presence and...
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Last year on Black Friday, a major worldwide retailer sent more emails in a single day than they had the entire season prior. Their email campaigns delivered carefully crafted, dynamic content - with precision accuracy. The campaigns resulted in subscriber engagement that exceeded their...
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