Nov 09, 2016 By Joann Corley

Looking for the Next New Sales and Marketing Initiative?

It's not uncommon these days to have a marketing team huddled around a conference table applying their best creative thinking to figure out the next big brand message that will cast a wide net over a sea of potential customers. Part of that meeting might include a discussion of how this campaign... Read More

Marketing, Sales

Sep 16, 2016 By Joann Corley

The 4 Biggest Reasons Your Sales Are Not Where You Want Them

... And More Importantly, Strategies to Improve Them Author and sales expert Dave Kurlan doesn’t pull any punches when it comes to the state of sales: “Ineffective salespeople—weak and poor performers—make up a whopping 62% of the sales population.” It’s common that many sales managers feel the... Read More

Sales

Jul 27, 2016 By Joann Corley

4 Essential Considerations When Marketing Across Generations

In marketing, we’ve been experiencing a shift in generational buyers over the last few years. This is challenging us to massively change our strategies. As of April 2016, Millennials (ages 18-34) have become the nation’s largest living generation at 75.4 million individuals in the United States,... Read More

Marketing