Jan 13, 2017 By Kristina Jaramillo

Social Lead Validation - The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs. They don’t want to waste time and money like the companies that Straight... Read More

Sales, Social Media, Online Marketing, Marketing

Nov 17, 2016 By Kristina Jaramillo

What IT Buyers Want: the Effective Way to Market & Sell to Them on LinkedIn

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I'm saying that the marketing standard of giving value after the fact... Read More

Marketing, Sales, Social Media, IT

Apr 20, 2016 By Kristina Jaramillo

B2B Buyers Are Calling for a Change in How You Socially Sell to Them on LinkedIn

According to recent LinkedIn reports, B2B buyers seek insights and conversations with vendors on social media. In fact, 2 in 3 are open to connecting with a new vendor and 3 in 4 are ready to have a conversation with a new vendor on social media. So B2B buyers are willing to reveal themselves and... Read More

Social, Sales

Jul 03, 2015 By Kristina Jaramillo

How Your Team Can Make the Most of LinkedIn Sales Navigator

LinkedIn Sales Navigator has exciting potential for sales teams — as long as you know how to leverage it in the right way. Here's how. Sales Navigator can help sales and marketing leaders engage with decision makers more effectively, as it provides real insights into what prospects care about. It... Read More

Sales, Social Media

Mar 20, 2015 By Kristina Jaramillo

Think Strategy, Not Tactics to Generate More Leads & Become an Elite LinkedIn Marketer

As a huge basketball fan, I love March Madness — when the best NCAA basketball teams rise above the rest and compete at an elite level. The teams that win are not always the ones with the best tactical skills. Tactics without a strategy are nothing. The ones that win have the best cohesive team... Read More

Marketing, Sales, Social

Sep 24, 2014 By Kristina Jaramillo

4 LinkedIn Tips to Help Overcome Price Objections

How many times has this happened to you: You are speaking with a prospective client and you think that everything is going well. It seems like they are willing to invest in your solutions. But, when they ask about price, you inform them of the needed investment and they go silent. They immediately... Read More

Marketing

Sep 19, 2014 By Kristina Jaramillo

LinkedIn in 15 to 30 Minutes per Day? Here's How.

Sales and marketing executives are being mistakenly misled in the amount of time, energy and focus they need to invest on marketing their organizations with LinkedIn. Because they’re not putting in the “time” and because they’re failing to take a strategic lead generation approach, they respond to... Read More

Marketing, Social

Sep 03, 2014 By Kristina Jaramillo

How to Communicate Your Value On Your LinkedIn Profile

According to a recent Forrester study, business buyers define a valuable sales meeting as: A meeting where the firm’s managing director, sales manager or one of their executives demonstrates that they understand their buyer’s specific business issues and they clearly articulate how to solve... Read More

Marketing

Feb 05, 2014 By Kristina Jaramillo

5 Ways Sales People Waste Time On LinkedIn

LinkedIn can and should be one of the most powerful tools in a sales professional’s arsenal as it provides direct access to targeted decision makers and influencers. However, many sales professionals complain that they are not seeing any ROI from their LinkedIn efforts. They are making many... Read More

Sales, Social

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Europe, Middle East, and Africa

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Salesforce.com

Kristina Jaramillo

Social Lead Validation - The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

What IT Buyers Want: the Effective Way to Market & Sell to Them on LinkedIn

B2B Buyers Are Calling for a Change in How You Socially Sell to Them on LinkedIn

How Your Team Can Make the Most of LinkedIn Sales Navigator

Think Strategy, Not Tactics to Generate More Leads & Become an Elite LinkedIn Marketer

4 LinkedIn Tips to Help Overcome Price Objections

LinkedIn in 15 to 30 Minutes per Day? Here's How.

How to Communicate Your Value On Your LinkedIn Profile

5 Ways Sales People Waste Time On LinkedIn

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Europe, Middle East, and Africa

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Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific