You might remember the Microsoft report that found the average person’s attention span had dropped to just over eight seconds, down from 12 seconds in 2000. Or maybe you don’t. Either way, we’ve probably all seen quippy headlines comparing our average attention span to that of the humble goldfish,...
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Even the most successful companies can find themselves stuck on a plateau — not necessarily losing ground, but certainly not gaining any. They often respond reflexively with their marketing strategies, maybe buying more ad space or sending more emails to subscribers. We’ve all been there, wondering...
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Live video, social media, and content marketing. The go-to answers for marketers when asked, “how will you increase reach/revenue/profit?”.
And sure, they’re all contributing factors, but they’re not what really drives sales.
No, the powerhouse of modern business is still email marketing....
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The latest news from Snapchat, regarding the company’s plan to improve its UX, as well as fight clickbait and fake news, demonstrate once again how quickly it adapts to changes in the tech and media industries. With 150 million users and a projected revenue of nearly $1Billion dollars for 2017,...
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Ah, email. Commonplace and often neglected, yet so effective for marketers.
Using email effectively in your marketing strategy can increase conversions, keep your brand top of mind, and even surprise and delight your customers (instead of annoying them).
On this week's episode of the Marketing...
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With the first few months of 2017 under your belt, you're hopefully well underway to completing your digital marketing strategy for the year ahead. To help you with the finishing touches, we've assembled some of our most popular posts by subject.
But before you dig in, two quick reminders:
Be...
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So you have a content plan, right?
Producing bland content and promoting it like crazy wouldn't help you stand out. There is a war for attention so you can't afford to lose your customers with only a few seconds to make a difference.
Turn your visitors into customers and develop a long-term...
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Businesses put time and money into your online presence only to find out one day that it's been hacked or broken or down for hours resulting in lost conversions and bad reputation.
The Internet world can be cruel to online businesses: You can lose rankings or suffer a huge data loss overnight. It...
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Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t...
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