MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Dec 15, 2017 By Emily Stanford

This Week on the Salesforce Blog: 5 Can't-Miss Posts

We get it – the end of the year is busy. Whether you're wrapping up your year-end programs, planning for next year, and still trying to make time to celebrate with friends and family, there's plenty on all of our to-do lists. Missed some of the posts published on the Salesforce Blog this week? Not... Read More

Careers, Equality, Marketing, Small Business, Artificial Intelligence

Dec 14, 2017 By Joanna Milliken

Introducing Distributed Marketing from Salesforce

More than ever, consumers expect seamless engagement from companies that is on-brand and personalized throughout their entire experience. That’s why 67 percent of marketing leaders say creating those connected customer journeys is critical to their success. However, for organizations with large... Read More

Marketing Cloud, Marketing, News

Dec 12, 2017 By Jessica Deluca

How to Turn AI into ROI

At this year's Dreamforce, the Salesforce DMP data science team presented a session called “Making ROI out of AI: Marketer's New Journey”. Below is a recap of that presentation with the full video recording available here. The Fourth Industrial revolution has fundamentally changed how marketers... Read More

Marketing, Data Management, Artificial Intelligence

Dec 07, 2017 By Heike Young

10 Last-Minute Marketing Tactics to End 2017 with Great Results

We’re in the home stretch now when it comes to marketing in 2017. Looking back on your year, did your work pay off? You can still make a couple last-minute tweaks to get the best possible results from 2017. The holiday season is still among us, customers continue to make big end-of-year purchases,... Read More

Marketing, Holiday Readiness

Dec 06, 2017 By Megan Hostetler

How Holiday Cyber Week Trends Will Shape Your Entire Year

If you’re a Marketer, Thanksgiving isn’t just about eating delicious food, spending time with your family, and maybe getting in on a game of backyard football. Instead, you’re obsessing about the biggest days of the year for shopping: Black Friday, Small Business Saturday, Cyber Monday, and Giving... Read More

Marketing, Marketing Cloud, Retail, Marketing Cloudcast, Holiday Readiness

Dec 01, 2017 By Meghann York

How CMOs Are Using Micro-Moments to Transform the Customer Experience

According to the fourth annual “State of Marketing” report, brands are increasingly competing on customer experience. In fact, 52% of B2C customers are likely to hop to the competition if you aren’t delivering a personalized experience. How can brands use micro-moments to create better — and more... Read More

Data Management, Marketing, Marketing Cloud, Artificial Intelligence

Nov 29, 2017 By Megan Hostetler

The Day-to-Day Life of a Social Media Consultant

What do the Pope, rainbow bagels, and Shih-Tzu puppies have in common? Well you can find out during this week’s Marketing Cloudcast episode! On this week’s episode we met with Meg Connolly, who has done just about everything when it comes to social media marketing. She has managed wildly successful... Read More

Marketing Cloud, Marketing, Social Media, Marketing Cloudcast

Nov 27, 2017 By Mathew Sweezey

5 Future Marketing Trends of 2018

Every year around this time we all step back to reflect and look forward. Moving into the New Year here are the five digital marketing trends shaping the future of marketing in 2018. Buckle up; we’ve got a lot to cover. The Future of Marketing is Contextual It’s unfathomable to think a... Read More

Marketing

Nov 22, 2017 By Megan Hostetler

3 Questions for Trailblazers at Dreamforce

Dreamforce is one of the most exciting times to be in the Salesforce Ohana, and the Marketing Cloudcast was there to bring you live interviews with some trailblazing marketers who are thinking about leveraging Salesforce in new and innovative ways. Our new hosts, Megan Collins and Tina Rozul, are... Read More

Marketing, Marketing Cloud, Dreamforce, Marketing Cloudcast