Generally, when talking about sales leads and point of need requests in social media, the discussion is around ways to find and engage with them. (You can see a great video on how to do this with Salesforce Radian6 here.) Besides searching for leads, engaging with them and putting them...
Read More
Salesforce Marketing Cloud engages with their community
Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges. But do you know how to use engagement to solidify these relationships?
Here are 10 best...
Read More
A new Nucleus Research report shows how JetBlue reduced routine creative services and production fees while improving their marketing productivity and campaign reporting with the use of Saleforce Buddy Media.
Let's look at how JetBlue achieved this success and how you can...
Read More
According to a recent
Pew Internet study, 56% of Americans own a smart phone and 34% own a
tablet. Looking forward, research
from Canalys predicts that tablet sales will
increase by 59% this year. So
getting your mobile strategy right has never been more important for sales. Ignoring it is...
Read More
A Facebook Post of flooded Chapel Hill
For years, we've been suggesting that companies can use their social media channels to help their community understand the news that affects them. Many social media practitioners still wonder how to do that.
Our friend David Meerman Scott gives some...
Read More
Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies, whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon. But lots are also missing the key connections that turn content marketing into leads and...
Read More
Don Draper and his team of Mad Men lived in a world of controlled brand messages and one-way communications with customers. Fast forward to 2013, and we see today's socially-empowered customer leading the brand conversation and forcing companies to break down internal silos.
We...
Read More
Webinars can be a great marketing tool for driving new business. These interactive online events provide
companies with an opportunity to connect with their customers and prospects,
prove their credibility, and provide expertise on both their industry and products.
Last week, I joined Mike...
Read More
Companies hire ad agencies like yours to guide them through the rapidly changing world of media. Whether you’re an established social agency or an agency seeking information about what services you need to provide to become one, here are 20 substantial social media products your...
Read More
